Marketing Specialist at Uni-medical Healthcare Limited

Duties

• Allocate new product launch activity (launch checklist) within the department and update the project plan.
• Develop key messages to support new product launches and brief any required collateral in line with the launch checklist.
• Extract key findings/summary from the monthly SEO, backlinks, and website search reports to create a quarterly action plan.
• Assist with the input of content (copy) for the Unigloves websites, including landing pages, based on SEO findings and other recommendations from WebsiteAbility.
• Support planned deliverables for selected industry trade events/shows throughout the year.
• Help in planning support material for key trade customers and in the activation of activity related to the trade marketing budget.
• Undertake training within HubSpot that will enable effective email marketing, including workflows that allocate tasks for the Nigerian sales team.
• Undertake training within HubSpot that will help us organise and activate social media campaigns, LinkedIn being the key channel for our B2B audience.
• Social media: get engaged with customer enquiries and comments through Facebook (primarily) and LinkedIn.
• Assist with the distribution of marketing support material and samples to key trade accounts and end users.
• Work closely with other departments to better understand and improve on the interaction and use of marketing materials.

Technical job-related competencies

• Social media posts, blog updates, landing pages, email marketing, CMS - HubSpot
• Activity/project updates - Trello
• Microsoft Office, esp. Word, Excel & PowerPoint
• CMS – OrderWise
• Google Analytics
• Image stock - Shutterstock