Marketing Manager - Pharmaceuticals at DKT International

Key Accountabilities/Responsibilities

• Development of brochures, literature, product training slides and other pharma marketing materials aiming at healthcare providers and consumers.
• Aiding sales efforts by providing and arranging product training to field sales personnel, including on medical detailing, medical marketing aspects and on the job training accompanying sales reps. Hands on support through field working with sales team.
• Develop media and communication plans as applicable for the products. Produce valuable and engaging content for target audiences.
• Design unique campaigns to take or achieve maximum market share and help to penetrate in the market.
• Design advertisements and write medical editorials/articles/literature for medical magazines, journals and online platforms.
• Train sales teams on all product aspects and on the correct and effective use of all marketing materials including medical detailing.
• Develop product strategies and marketing plans to meet product category objectives vis-à-vis healthcare providers and customer needs. Ensuring marketing initiatives are aligned with product portfolio market strategy.
• Develop successful marketing campaigns and own their implementation and execution.
• Coach and develop Product managers and Group Product Managers/Officers/Executives for higher responsibilities. Measure teams’ performance and coordinate same.
• Build strategic relationships and partner with key industry players, key opinion leaders and stakeholders.
• Develop newsletters for updating filed personnel, partners, customers, stakeholders, mention success stories, education materials.
• Analyse market, competitive conditions, business intelligence as well as healthcare knowledge and consumer insights.

Qualification

• B.Pharm or related Bachelor's Degree.

Experience:

• Minimum 7 years of pharmaceutical marketing with minimum 4 years of Product Management experience
• A relevant master’s degree is an advantage
• Strong understanding and experience of pharmaceutical and OTC marketing
• Great writing, communication, presentation and analytical skills. Team player.
• Be self-motivated & able to adapt to changing priorities with strong attention to detail
• Be hard working, well organised & commercially focused.