Marketing Manager at Tomato Jos Farming & Processing

• Leading new product launch efforts including communication strategy, merchandising, training tools, and related activities.
• Managing all exclusive marketing, selected advertising, and promotional activities across all sales channels and touchpoints (online and offline).
• Creating promotional forecasts and tracking promotional performance while working closely with sales to develop key account-specific initiatives.
• Developing, proposing, and managing the promotion expense budget; planning marketing and promotion timelines for the all brands in close coordination with the sales team.
• Acting as brand custodian; ensuring that brand saliency is maintained at all points.
• Liaising with the brand team to develop brand thematic promotion plan in line with brand strategy.
• Monitoring the promotion progress with timely tracking on the sales order, budget, display materials, off-take performance.
• Identifying and developing programs and tools to increase brand presence, market share and improve customer satisfaction
• Developing and executing overall communication strategy; amplifying opportunities for positive public release
• Preparing communication materials i.e. newsletters, press releases, blogs, etc. to promote the brand and manage media relationships
• Monitoring media mentions and sharing the voice of the brand and trends related to the company’s brand
• Periodic monitoring and evaluation of marketing programs and activities to measure effectiveness and recommend improvements.
• Developing, proposing, and managing the promotion expense budget.

Minimum Qualifications and Experience/Skills Required for the Job:

• A first degree.
• Minimum of 5-7 years of work experience, 5 of which should be a managerial role in a Marketing position in an FMCG
• Strong Market Knowledge.
• Knowledge of Consumer Insights.
• Category Management.

Expected Knowledge, Skills, and Competencies:

• Strong interpersonal and effective verbal and written communication skills
• Territory Management Skills (customer/outlet mapping, call/route plan, volume planning, market analysis).
• Proficiency in building and maintaining Strong Customer Relationships.
• Business-oriented with strong strategic thinking
• Must possess good analytical and computing skills (Ability to analyze various data to formulate a targeted marketing activity]
• Proven competency in brand development and successfully launching a new product
• Able to present products and ideas with ease, confidence, and persistence.
• Creative and innovative with proven ability to create impactful marketing content
• Must be an excellent team player who is dependable, confident, committed, flexible, innovative, and detail-oriented

Location of Job: Kaduna