Marketing and Business Development Officer at Jemi Neil Consulting

Our client, an established microfinance bank, is looking for a sales-driven marketing and business development officer to take over a mix of existing accounts and new sales territory. The ideal candidate should have a compelling sales personality, and a hunger to chase and close new business from cold calls and inbound warm leads.

ESSENTIAL JOB RESPONSIBILITIES
MARKETING

• Planning and execution of all aspects of  marketing activities
• Supervision of all marketing departments activities to ensure prompt and efficient service delivery, accurate and timely reports etc
• Visiting clients to canvass for transactions and solve client’s problems
• Determining customers’ needs and matching them with suitable products to meet the needs
• Preparation of weekly manager’s report
• Compilation of monthly Marketing Performance Report (MPR) and generally monitor overall marketing performance for the Group.
• Continuous monitoring of service delivery to ensure efficiency and effectiveness to meet an acceptable standard of customer satisfaction
• Prospecting for and handling of new customers and referrals
• Liaison with other departments/units on client’s transactions and payments
• Leading the management in the overall task of formulating corporate strategies for marketing, business development, product development and customer service.

BUSINESS DEVELOPMENT

• Carry out a periodic review of existing products and creation of new products
• Identify and recommend promotional advertisement and publicity needs and strategies for meeting them
• Manage all the personnel training, office equipment, logistics and other needs of the department and report on them
• Member of Investment management committee, manager’s meeting
• Participate actively in the formation of marketing policies, strategies & direction
• New business generation/clients acquisition especially medium size to large SMEs with the purpose of capital raising both in form of private placements and IPOs.
• Develop with the support of other colleagues to raise short to medium term debts (bonds and debentures) for well-structured companies.
• Introducing new, but fast-growing enterprises, such as companies in the e-commerce sector (e.g. Eko Shopping and Konga), to the capital market and other capital raising methodologies.
• How to tap the Nigerians-diaspora market for investment banking purposes.
• New business generation/clients acquisition especially medium size to large SMEs with the purpose of capital raising both in form of private placements and IPOs.
• Help public corporations/governments to raise bonds (especially state governments).
• Merger and Acquisition opportunities for willing companies.
• Help raise fund for large, established corporates who are trying to raise fund for business expansion.
• Accessing soft loans and development capital from CBN, BOI, International and Multilateral agencies

CLIENT SERVICES

• Providing help and advice to customers about products and services
• Communicating courteously with the customer by telephone, email, letter and face to face
• Placing cold calls to clients to enquire about service delivery
• Investigating and solving customer complaints or any major incidents
• Keeping accurate records of discussions, correspondence and interaction with customers
• Set up new customer accounts and update old customers account regularly
• Analyzing statistics or other data to determine the level of customer services delivery
• Meeting with other managers to discuss possible improvements to customer service
• Training staff to deliver a high standard of customer service
• Internet service regular update of company’s website
• Make recommendation on gifts to clients as appropriate
• Associate, rejoice with clients on the festive period, birthday, wedding anniversaries and important landmark events
• Increasing our share of wallets from an existing client through both up-selling and cross-selling.
• Reactivating of abandoned and dormant accounts

ESSENTIAL JOB REQUIREMENTS

• Minimum of BSC/HND in Finance/Accounting, Economics/Business or Administration/Marketing.
• Possession of MBA/MSc and or professional qualification e.g. ACCA, ACA, NIMN, would be an added advantage
• Minimum of five (5) years’ work experience in a Stock broking Firm or Financial Institution in management position.