Head of Marketing at Lorache Consulting Firm

Description

• Responsible for coordinating all internal and external marketing strategy, brand promotion online and offline as well as measure, evaluate, and analyze the marketing programs as and when needed.

Responsibilities

• Work closely with management to develop marketing strategies, business growth and also measure outcome of execution.
• Coordinate the activities of the Marketing Officers,
• Identify new markets for the company products.
• Analyze competition trends
• Develop special promotional deals and discounts.
• Develop and ensure execution of marketing strategies.
• Proactively originate and create demand for new opportunities for the company to increase revenue streams.
• Actively maintain and track business opportunities in line with policies and processes.
• Support significant pursuits to ensure bids are converted to sales.
• Liaise with the marketing team to develop pricing frameworks and ensure such frameworks are fully optimized.
• Proactively pursue and maintain competitor's intelligence to have a view of the competition.

Requirements

• A graduate of marketing or any related degree.
• Marketing expertise in E-commerce, digital marketing, social media presence etc.
• Demonstrated success in identifying, initiating, and nurturing new or on-going business opportunities.
• Ability to prioritize deliverables and meet deadlines.
• Proficiency in Microsoft office, marketing campaigns and Brand growth, sales activation and management.
• Meticulous in attention to details and ability to drive marketing and sales team.
• Ability to demonstrate exceptional interpersonal skills that have resulted in business relationships with results.