BUSINESSDAY is Nigeria’s leading and most influential business and financial daily newspaper written by some of the country’s best journalists. It is the favourite newspaper among Nigeria’s investor community.
Published every week-day plus a weekend edition on Sundays, the newspaper is based in Lagos, Nigeria’s commercial capital BUS...
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The B2B Digital Sales Exceutive is responsible for leading Businessday's market wide approach to providing Businessday’s digital service products to commercial accounts.
This role will drive improved performance of existing B2B business customers and develop plans to maximize sales growth and manage gross profit margin. He or she will develop materials and execute an outside sales approach to acquire new accounts.
This position also acts as the B2B customer advocate, collaborating cross functionally with all Businessday brands providing digital and ecommerce solutions.
The ideal candidate also needs to understand, anticipate, and report on customer needs/barriers to ensure the service model is driving increased sales/customer satisfaction.
Develop commercial strategies and roadmaps to deliver the B2B sales and margin goals
Generate new business revenue from digital service products to corporates, delivering against and exceeding set targets
Demonstrate knowledge of the features, benefits and advantages of Businessday digital service products and solutions to qualify potential product and solutions opportunities and grow revenue.
Work with the wider corporate sales teams to develop and close new business sales
Acquire knowledge of customers’ businesses and organizational structures and demonstrate an understanding of their main business needs, to match the correct Businessday digital service proposition for the customer
Investigate and analyze customer data to identify ways to improve customer usage and increase Businessday’s digital products and minimize risk of customer cancellations
Maintain accurate and appropriate client records to provide timely management information.
Build understanding and metrics around top B2B customer groups for the purpose of Businessday digital services improvement and acquisition
Contribute ideas and insights in support of Businessday's eCommerce omnichannel commercial plan and customer experience
Build and share reports and insights based on recent B2B performance data (sales, units, customers, baskets, repeat, penetration, etc.).
Previous strong experience of - and a relish for business to business sales-Minimum of 5 years
Face to face and institutional sales experience is essential
E-commerce/B2B sales experience preferred
Proven experience of consistently meeting and or exceeding sales targets
Experience within a subscription / membership sales environment is preferred but not essential
Excellent interpersonal and communication skills
Ability to thrive in a high-pressure, high-urgency sales environment
Energy, positivity and a personable, customer-focused style
Proven ability to build and develop relationships both internally and externally
Clear, demonstrable understanding of the end to end sales process
Excellent attention to detail
Proven persuasion and negotiation skills
Must take initiative and be a self-starter
Commitment to excellent customer service
Experience attending conferences, working meeting rooms and developing a good rapport with prospects
Strong experience in relationship building
High comfort level selling to senior level executives
Positive, can-do, hands on approach when faced with obstacles to success
Communication - Strong interpersonal skills and demonstrated selling ability
Collaboration - ability to build solid working relationships and influence both in-person and remotely across the organization at all levels
Entrepreneurial Thinking - a self-starter with strong sense of accountability and ownership of the business with the ability to work independently and in a fast-paced environment
Project Management – strong organizational skills including prioritization, time management and meeting deadlines
Experimentation – not afraid to test & learn continuously; excels in dealing with ambiguity and loves a challenge
Reporting – strives for continuous improvement by analyzing and sharing key results; uses reporting and forecasting to make informed business decisions.