Digital Product Marketer at Newage Solutions and Technologies Limited

Location: Ikoyi, Lagos

Job Brief

• We are looking for Digital Product Marketers to add values in our outbound marketing activities. Who will be responsible for presenting our digital products in ways that will strengthen our brand and boost sales. For this role, you be a creative and quantitative thinker
• You should be familiar with various digital product marketing techniques, like targeted content, social media, email campaigns and pricing strategies
• The team’s goal will be to develop and implement the most profitable plans to position and promote our products.

Responsibilities

• Study and understand all our software products
• Translate technical details into benefits for the user
• Follow and analyze market trends to position products
• Develop product marketing strategies (pricing, advertising, product launching)
• Craft compelling messages across marketing channels (landing pages, ad campaigns)
• Work with various teams (design, content, product, sales and support) to implement strategies
• Test marketing product features, releases and ad copy
• Evaluate projects using relevant KPIs and feedback from existing and prospective customers.

Requirements

• B.Sc / B.A in Business, Marketing, Communications or similar field
• Pragmatic Institute Certified (PMC) III or higher is an added advantage
• Proven experience as a Digital Product Marketer, Brand Manager or similar role
• Background in design and copywriting is a plus
• Experience in market analysis
• Familiar with digital product marketing tactics (e.g. integrated marketing campaigns)
• Working knowledge of web analytics tools (Google Analytics, WebTrends)
• Power user of networking tools such as LinkedIn, Twitter, Facebook and Instagram.
• Proficient in productivity applications such as Microsoft Office, Project or Basecamp.
• Comfortable using collaboration and CRM tools such as Slack and Salesforce.
• Exceptional ROI-tracking skills, able to prove what is –or isn’t—working
• Must be a strong public speaker, comfortable in front of large, senior groups, and a solid writer.
• Excellent people and management skills to interact with staff, colleagues, cross-functional teams and third parties. Team player!
• Creativity and Keen eye for detail
• Analytical mind and strong quantitative skills.

Key Skills:
The key skills required for this role include:

• Collaborative skills: As a digital product marketer you will have to collaborate with multiple teams across the business. This will often include the sales and marketing department, the technical department, product management and senior executives.
• Communication skills: The ability to speak and write to a high standard is crucial. You will frequently have to present new product, features, benefits and write engaging copy, telling the ‘story’ of the products, for various marketing channels.
• Research skills: Insight into customer needs and experiences. Analysis of data, surveys and customer interviews. You will also need to be well acquainted with these techniques.