Digital Marketing Specialist at Guaranty Trust Bank Plc

About the Job

• An exciting challenge for the right candidate who wants to shape their own role and make a difference.
• The successful candidate will be someone who is in touch with the spectrum of conversations taking place online and excited by the prospect of driving forward the brand through digital channels.

Responsibilities
Working with and alongside our product marketing teams, the successful candidate will be responsible for the delivery of the Brand's digital activity. Getting stuck in to fill gaps, add expertise and further develop the team.

• Manage, plan, collaborate and execute digital marketing actions including but not limited to paid media advertising.
• Proactively work with marketing, sales, product and other subsidiary teams to ensure campaigns are planned for and optimized from a digital perspective.
• Manage and plan budgets concerning the wider business goals and priority objectives, including cost controlling to ensure consistent returns on investment.
• Receive and digest externally provided research, including keyword research and competitive analysis of the industry to provide strategic digital direction.
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
• Brainstorm new and creative growth strategies.

Qualifications

• At least 5 years of relevant experience in a senior digital position successfully managing and executing marketing strategies and campaigns across a broad variety of channels and markets.
• Clear understanding and experience with SEO and SEM
• Comfortable analysing high volumes of data daily.
• Experience with Digital Marketing tool stack including Google Suite and more.
• Experience in CRM and digital user experience is a plus.