Digital Marketing Manager at Owens and Xley

Location: Lekki, Lagos

Job Summary

• The Digital Marketing Manager is responsible for managing the company'sonline presence and growing thebrand’s influence locally while also increasing brand loyalty and awareness.

Responsibilities

• Develop creative and engaging social media strategies
• Manage the day-to-day handling of all social media channels such as LinkedIn, Facebook, Twitter and Instagram adapting content to suit different channels
• Prepare and send out newsletters via mailchimp
• Create blog posts for the website
• Oversee, plan and deliver content across different platforms using scheduling tools such as Hootsuite, Planoly and Asana
• Develop, launch and manage new competitions and campaigns that promote our organization and brand
• Manage and facilitate social media communities by responding to social media posts and developing discussions
• Monitor, track, analyze and report on performance on social media platforms using tools such as Google Analytics and Facebook insights
• Manage, motivate and coach junior staff such as social media executives or assistants
• Manage a budget for social media activities.

Requirements

• Excellent knowledge of Facebook, Twitter, LinkedIn, Instagram, Google+ and other social media best practices
• Understanding of SEO and web traffic metrics
• Experience with doing audience and buyer persona research
• Good understanding of social media KPIs
• Familiarity with web design and publishing
• Must exhibit good knowledge of business operations
• Ability to maintain confidentiality and discretion at all times

Educational Qualifications

• B.Sc in Marketing, Business Management, Communication Psychology or any related discipline

Experience:

• 2 years of experience as a Social Media Specialist or similar role
• Candidates should preferably live along the Lekki-Ajah axis.

Salary Range

• N40,000 - N60,000 monthy.