Digital Marketer (Full Time On-Site) at Novarick Homes and Properties Limited

Job Responsibilities

• Plan and execute digital marketing, including SEO/SEM, database marketing, email, social media and display advertising campaigns.
• Design, build and maintain the company’s social media presence and respond to enquiries.
• Brainstorm new and creative growth strategies.
• Plan, execute, and measure A/B experiments and conversion tests.
• Collaborate with internal teams to create landing pages and optimize user experience.
• Monitor key online marketing metrics to track success and troubleshoot factors mitigating against target deliverables
• Ensure that the company’s brand identity and message is consistent.
• Edit and post content, videos, podcasts, infographics and a wide range of content via on online sites.
• Develop and manage digital marketing campaigns for viral following and engagement.
• Manage organization’s website, landing pages and blogs.
• Optimize content for the website and social networking channels such as LinkedIn, Facebook, Instagram, etc. (Solid experience building active followership on LinkedIn, Facebook and Instagram. Tiktok preferred).
• Use analytics to study patterns and leverage study results to fulfil customer requirements.
• Track the website traffic flow and provide internal reports regularly.
• Fix error in online content, arrange webinars, webcasts and other digital experiences.
• Develop periodic surveys to customers to identify customer satisfaction levels and ways to improve.
• Profile and retarget current and potential customers.
• Strategically improve and leverage on digital platforms that clients have found more convenient interacting with.

Qualifications and Person Specification

• Degree in Marketing or a related field.
• 5 - 6 years of experience in Digital Marketing in a Digital Agency.
• Excellent working knowledge of building following and engagement via organic content promotion.
• Experience working with sales team and supplying them with market intelligence that can lead to a sales call.
• Demonstrable experience leading and managing SEO/SEM, database marketing, email campaigns, social media and/or display advertising campaigns.
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate action.
• Solid knowledge of website analytics tools.
• Experience in setting up and optimizing Google Adwords campaigns.
• Working knowledge of HTML, CSS, and JavaScript development, Photoshop, and Coreldraw.
• Experience using data from Questionnaires and Survey to determine customer behavior.
• Strong analytical skills and data-driven thinking.
• Dedication to customer satisfaction and providing immediate response.
• Up-to-date with the latest trends and best practices in online marketing and measurement.