Digital Marketer at Pally Agro Products Limited

Location: Ojodu-berger, Lagos

Responsibilities

• Design and oversee all aspects of our digital marketing department including our marketing database, email, and display advertising campaigns.
• Develop and monitor campaign budgets.
• Plan and manage our social media platforms.
• Prepare accurate reports on our marketing campaign’s overall performance.
• Coordinate with advertising and media experts to improve marketing results.
• To optimize the organization's platforms (online) and increase the visibility of the group's social content
• To create social media content on all the organization social media platforms for publicity and increased followership
• To keep the organization on the frontline of relevance towards community progress with the use of pictures, content, video and graphics
• To create, edit, publish and share daily content (original text, images, video or HTML) that builds meaningful connections and encourages the organizational following
• To stay updated by capturing and analysing the appropriate social data/metrics, insights and best practices towards implementation.
• To ensure that edited pictures and videos are received promptly which will allow for seamless transfer on to social media once approved by the Media Consultant.
• Frequently post and schedule content on the organization's social media feeds
• Produce regular reports on social media performance.
• Develop social media strategies to expand our reach and impact through social media channels
• Write copy for all video contents
• Coordinate with advertising and media experts to improve marketing results.
• Identify the latest trends and technologies affecting our industry.
• Evaluate important metrics that affect our website traffic, service quotas, and target audience.

Requirements / Qualifications

• Bachelor’s degree in Marketing or relevant field.
• Ability to write copies is a Must.
• A minimum of 5 years’ experience in a digital marketing or advertising position.
• In-depth knowledge of various social media platforms, best practices, and website analytics.
• Solid understanding of HTML, CSS, and JavaScript is required.
• Highly creative with excellent analytical abilities.
• Outstanding communication and interpersonal skills.
• Up-to-date on the latest trends and technologies in digital marketing.