Digital Marketer at Norak Technologies Limited

Responsibilities

• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
• Design, build and maintain our social media presence
• Measure and report performance of all digital marketing campaigns.
• Identify trends and insights, and optimize spend and performance based on the insights
• Brainstorm new and creative growth strategies
• Plan, execute, and measure experiments and conversion tests
• Collaborate with internal teams to create landing pages and optimize user experience
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• Instrument conversion points and optimize user funnel.
• Utilize various digital publishing platforms to create structured drafts
• Target content to specific audiences and focus on trending topics
• Incorporate blog and social media posts in both websites and social media platforms like Facebook or LinkedIn
• Analyze web traffic to measure the success of the content (e.g. conversion and bounce rates)
• Strong analytical skills and data-driven thinking
• Up-to-date with the latest trends and best practices in online marketing and measurement
• Planning digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising
• Maintaining our social media presence across all digital channels.

Job Requirements

• B.Sc / OND / HND in Marketing or a related field
• Proven working experience in digital marketing
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
• Experience in optimizing landing pages and user funnels
• Experience with A/B and multivariate experiments
• Solid knowledge of website analytics tools (e.g., Google Analytics ETC)
• Working knowledge of ad serving tools
• Knowledge of Graphics Design
• Experience in setting up and optimizing Google Adwords campaigns.
• 4 years Experience.