Digital Communication Supervisor at Ikeja Electricity Distribution Company (IKEDC)

Role Purpose

• The job role is to increase brand awareness, promote company products or services and to drive brand love.  
• To initiate effective digital media campaigns online, and to translate business goals into successful media campaigns.
• To develop, implement, track and optimize digital marketing campaigns across all digital channels.
• Through digital and online techniques and analysis, the digital marketing executive pursues specific goals in lead generation, lead qualification, communication, brand building and conversion.

Responsibilities
Digital Communication:

• Plan and implement digital (social media & website) communication strategies / campaigns – liaising with appropriate stakeholder groups, defining specific messages to be communicated, audiences to be addressed, selecting the most suitable method of communication etc.
• Manage the coverage of Ikeja Electric events – roadshows, projects, corporate visits, exhibitions on social media platforms and ensure all notable activities, events and communications are covered on Company Website.
• Ensure that digital communications awareness is strong across the network with staff signed up on all our social media platforms
• To provide advice across the group on digital communications issues and practice.
• Responsible for managing digital communications channels, including writing/editing releases on website newsroom, social media posts and blogs, rejoinders and commentaries online.   
• Liaise with Sahara Group and Sahara Power Change Management & Communications departments on special projects to boost online visibility and presence.
• Improve social media footprint and significantly improve footfall to website
• Establish the budgets required for digital communication activities, and manage the expenditure
• Design digital media campaigns aligned with business goals
• Coordinate the creation of digital content (e.g. website, blogs, press releases and podcasts etc)
• Manage end-to-end digital projects
• Establish web presence to boost brand awareness
• Stay up-to-date with digital media developments

Social Media:

• Manage a social profile for the Company on all platforms- Facebook, LinkedIn, Twitter, Instagram and YouTube.
• Write editorial content, create and upload videos onto web pages
• Grow the social media followership across different channels and increase community engagement
• Enhance social media outlets and opportunities to maintain communication and build fan base.
• Monitor the main activities of competitors on social media.
• Design a social media strategy that’s in line with the brand identity, the company’s audience, and goals.
• Plan and implement social media strategy and campaigns.

Minimum Qualifications

• First degree in Marketing, Communications and or related field
• Minimum of 3 - 5 years’ experience in a similar role in a reputable agency or organisation
• Knowledge and good understanding of Internal Communications and Digital Media
• Broad knowledge and experience in Digital Marketing will be an added advantage
• Basic knowledge of principles and methods for showcasing, promoting, and selling products or services online.
• Deep understanding of digital marketing and digital production. Proven experience delivering effective and innovative digital campaigns.
• Proven experience delivering a variety of digital assets, including rich media online ads, micro sites, and social media applications.
• Experience managing successful social media campaigns, and a solid understanding of social marketing. Solid understanding of web metrics, digital analytics, with the ability to generate, analyze and interpret data.
• Must be able to work under constant deadline pressure and manage multiple projects across multiple lines of business.
• Strong people skills, excellent oral and written communication skills.
• Experience delivering digital campaigns for mainstream products and services.

Technical Competencies:

• Excellent written and verbal communication skills
• Presentation skills
• Creativity/Innovation
• Ability to use spreadsheets to analyse data and spot trends.
• Decision-making skills
• Spotting trends

Behavioral Competencies:

• Communication and Interpersonal Relations
• Problem Solving and Decision Making
• Managing Resources
• Business Focus
• Strategic thinking