Digital and Integrated Marketing Specialist at Mantrac Nigeria Limited - CAT

Location: Oregun, Lagos

Summary

• Implementation and delivering the Marketing communication plan in co-operation with the Head of Marketing, monitor competitors’ activities; implement the social media strategy in co-operation with the Group Social media Strategy, manage events, monitor and ensure all branding conforms to Caterpillar standard.

Main Functions

• Implementation of the planned Integrated Marketing Activities during the year
• Social media page management across platforms for Mantrac and Delta
• Manages E-shop for Mantrac Nigeria (Strategy, implementation, monitoring and optimizing)
• Coordinate the updating of the company’s website on a regular basis.
• Monitor competitions’ media activities;
• Organizes customer focused Events.
• Liaising and following up with Procurement on marketing jobs
• Briefing and Liaising with third-party vendors in order to ensure compliance with task requirement.
• Assist in the research of different communication methods and their associated costs;
• Ensure a good relationship with government appointed agencies on media (LASAA, APCON, etc.)
• Keep & maintain updated record of expenses
• Coordinate the reconciliation of contractors’ accounts.

Job Requirements

• A degree in Economics / Business Administration / Marketing or a related field.
• 2-3 years relevant experience in Marketing Communication.
• Possession of a Second Degree in Economics / Business Administration / Marketing is an added advantage.
• Good written and spoken English.
• Excellent interpersonal and communication skills.
• Leadership skills and ability to take initiative.
• Good analytical and computer skills.
• This position is based at the Head Office, Oregun – Lagos.