Business Intelligence and Digital Marketing Officer at Lagos Business School (LBS)

Location: Sangotedo Ajah, Lagos

Job Details

• The primary purpose of this role is to develop and execute traditional and digital marketing plan, developing marketing materials and conducting market research.

Essential Duties / Key Job Roles and Responsibilities
Includes but not limited to the followings:

• General marketing administration including reporting and analytics.
• Identify emerging trends with data mining, analysis, and interpretation to evaluate the need for programme modifications or pricing changes, and develop appropriate recommendations.
• Conduct periodic market research and generate industry-specific reports.
• Develop and manage marketing materials.
• Identify, develop and generate intelligence from marketing activities and marketing channels.
• Devising strategies to drive and track online traffic to the company website and provide internal reports regularly.
• Developing and managing digital marketing campaigns utilising a range of techniques including and not limited to paid search, SEO, and PPC.
• Developing and managing social media strategy and engagements.
• Manage and upload content on the website
• Promote company’s products and services in the digital space.
• Evaluating customer research, market conditions, and competitor data.

Qualifications

• Bachelor's degree in any discipline from a recognized University.

Skills Requirements:

• Must possess computer skills, including, but not limited to Microsoft Office Suite.
• Data analysis skills using Ms-Excel and other statistical packages
• Experience managing PPC, SEO, and Affiliate programs
• Strong understanding of current online marketing concepts, strategy, and best practices.
• Experience in E-commerce, SEO, PPC, Email marketing, and social media
• Must understand and be proficient in both traditional and digital marketing
• Must be a thinker and possess the ability to support strategic planning and execution for marketing activities

Professional Qualification:

• A professional qualification will be an added advantage

Experience:

• Minimum of 3 years relevant work experience.