Brand Specialist at Elkris Foods Nigeria Limited

Location: Akowonjo, Lagos

​​ Responsibilities

• Develop plans to enhance the visibility of ELKRIS
• Develop marketing plans through analysis of current market data & trends
• Prepare relevant documentation and coordination of all marketing activities
• Ensure campaigns are deployed effectively to deliver better value to ELKRIS
• Effective monitoring and documentation of competitors' activities, initiatives, promotions, etc.
• Develop and monitor key market indices as they affect brand preference, equity, and market share.
• Assist with developing rollout plans and route to market strategy for all brand initiatives
• Assist in developing consumer acquisition and usage increment promotions in conjunction with segment managers to leverage brand properties
• Manage and monitor the production of advertising creative materials e.g. Outdoor, TV, and Radio
• Monitor deployment and replacement of outdoor materials

Requirements

• First degree in marketing, communication, or any other social science
• A professional qualification of CIM or any other marketing-related professional body
• Member of NIM (Nigerian Institute of Marketing)
• 7 years of work experience which includes;
• Experience in brand management in a marketing department or advertising
• Experience in creative agencies, writing and interpreting briefs to develop campaigns
• Experience in marketing plans, advertising materials, and product life cycle monitoring
• Experience in customer engagement execution
• Experience in developing communication, events, and PR briefs
• Good understanding of the food industry.