Brand Manager - Hero at International Breweries Plc

Job Description

• Opportunity exists for a Brand Manager for the Hero brand in our Marketing team
• The main purpose of the job is to provide Leadership to ensure flawless execution of brand strategies and plans to deliver brand KPIs including: Digital & events KPIs
• Earned Media, Influencers ROI, Digital excellence dashboard and Events ROI.

Duties and Responsibilities
Amongst other duties, the job holder will be responsible for the following: 

• Directly lead all Brand led events  
• Co create brand plans for all year-round campaigns 
• Directly lead Development of creatives all through the year for Digital across all the campaigns, cultural calendar days and always on content  
• Analyse data for insights & articulates brand issues and opportunities for the brand
• Lead and manage influencers / celebrities all through the year to deliver Earned media target of at least 3X of influencer fees 
• Always on radio assets - ensure our radio assets are maximized. Develop content for radio sponsorship 
• Establish and maintain social systems between regions and across relevant functions to ensure collaboration and ongoing feedback loops 
• Lead BTL In-bar activations for brand campaigns e.g. in-bar activations, or tactical in-bar activations.  Working with trade marketing team. Develop creatives for in-bar as needed by the Trade Marketing team
• ZBB Budget management –to ensure ZBB delivery in line with budget.

Qualifications
The occupant of this position should possess: 

• Bachelor's Degree in a relevant field
• Minimum of 2 years relevant experience.

Key Competencies and Attributes:

• Communication 
• Influencing and consulting skills 
• Ability to handle complex situations under pressure 
• Passionate, self-starter 
• Action and results oriented 
•  Stakeholder / Relationship management 
• Customer focused.