MicroEnsure is the world’s first and largest insurance intermediary dedicated to serving mass markets across the globe. The organisation, founded in 2005 and headquartered in the UK, currently serves 15 million people in 17 countries around the world with[...] Date Posted: 10 Sep 2015
MicroEnsure is a specialist provider of insurance to the low and middle-income market with more than four million active clients in 13 markets across Africa, Asia and the Caribbean. The company provides a range of life, health, property and weather index products via a[...] Date Posted: 08 Oct 2014
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We understand that people face persistent risk in their day-to-day lives and generally those who have access to insurance tend to be middle and upper income consumers, who face the least risk of all.
It's true that our customers don’t wake up in the morning wanting to purchase insurance, but they do wake up worrying about the risks they face on a daily basis; and what the impact would be on their families should bad things happen.
We concentrate specifically on developing innovative products aimed at low and middle-income individuals covering a range of risks related to life, health, agriculture, assets, accidents and political violence.
With this at the heart of everything we do, we look to provide a safety-net for our customers so that if the worst does happen, they don’t fall into poverty.
MicroEnsure exists to address this disparity
Founded in 2002 by Opportunity International and supported by a multi-million dollar grant from the Bill & Melinda Gates Foundation in 2007, MicroEnsure is the world’s first and largest organisation whose exclusive focus is to address the mass market’s need to mitigate risk.
MicroEnsure serves 15 million people in 17 countries around the world with insurance, the majority of whom have never before been insured.
In 2014 alone we added 8 million new customers in Africa through an innovative product development and distribution approach.
Social Innovation: In our DNA
MicroEnsure has introduced new forms of protection for the poor, including crop, micro-health, political violence and mobile insurance.
In each case, we didn’t start by designing products in a back room – we went to markets and villages, and listened. What risks do low-income people face? How do they address risk today? Could access to insurance help them to do better?
The result is a new suite of tools to help the mass market protect themselves with product features they want, prices they can afford, and none of the typical insurance complexities.
It’s why MicroEnsure is one of the fastest growing mass-market insurance service provider in the world.
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