Social Media Specialist at Nigerian Tulip International College (NTIC)

Job Overview

• The Social Media Specialist will manage a bunch of tasks related to social networks by combining marketing and social media management skills to architect and enhance NTIC social media presences, including promoting brand-focused interactive and engaging content and expanding revenue opportunities.

Responsibilities

• Developing social media content plans that are consistent with the NTIC’s brand identity.
• Creating consistent, meaningful content on all social media platforms, including writing and editing social media posts, improving customer/parents’ engagement, and promoting social media campaigns.
• Managing a high volume of daily social media posts.
• Communicating with social media followers, including responding to queries on time.
• Researches and monitors activity of NTIC competitors
• Review and approve the content daily.
• Using analytical tools such as Google Analytics to monitor and evaluate the NTIC’s social media presence and performance.
• Preparing monthly reports on social media marketing efforts.
• Suggesting recommendations to adjust the social media marketing strategy for optimal results.
• Staying up to date on best practices and emerging trends in social media.
• Performing other duties when needed.

Qualifications

• B.Sc in Marketing, Communications, Public Relations, Journalism, or any relevant field.
• 3 - 5 years experience in a similar position.
• Communication and computer skills are highly essential.
• A good understanding of social media marketing techniques is required.
• Certifications in digital and Internet marketing are an added advantage.
• Knowledge of social media analytics, interactive marketing techniques, and social media networking strategies.

Knowledge, Skills and Abilities:

• Excellent communication
• Creativity
• Writing ability
• Content curation/ Management
• Project Management
• Aptitude to learn
• Marketing strategy
• Flexibility
• Strategic Thinking
• Relationship building
• Community Management
• Analytical skills
• Graphic design
• Law and ethics
• Customer service
• Problem-solving skills
• Research and development
• SEO knowledge.

Salary
N120,000 - N180,000 monthly.