Social Media Officer - 'Love in time of Corona' Project at Search For Common Ground’s International

Programs: Africa - West
Duration: 12 months
Full Time - Local

About the Project

• Search for Common Ground (Search) in partnership with the European Union will implement  a rapid-response “Love in the Time of Corona” campaign that will support an effective, conflict-sensitive response to the COVID-19 pandemic in a way that prevents further deterioration of social cohesion in fragile contexts in Africa, namely in Kenya, Tanzania, Uganda and Nigeria.
• This  action has a two-fold purpose: on the one hand, it aims to render the response to the pandemic in the targeted countries more effective by ensuring citizen acceptance of the response through access to reliable information on the other, it will mitigate the negative impact of the crisis on social cohesion and prevent it from exacerbating existing conflict dynamics.
• The Media products will Demystify myths around Covid19 disease; Inspiring hope to vulnerable communities in the covid19 context; Show best practices in coping with Covid19 fears and uncertainties and Incorporate satire to share key information on Covid19 prevention.

About the Position

• A professional, motivated, and creative Social Media Officer who will be responsible for social media accounts, producing and curating content that reflects communications priorities and key messages and speaks effectively to the audience.
• The position holder will be responsible for monitoring and moderating comments on social media posts, intervening as appropriate to answer questions and guide the conversation regarding the COVID-19 Love in time of Corona Project.
• The position holder is expected to be based in Abuja
• S/he will work under the direct supervision of the Communications Coordinator and will work closely with the media/DMEL team  and other project team members.

Roles and Responsibilities

• Support country level social media strategies in response to COVID-19 that allows for large scale dissemination of accurate information to clients and displaced populations in real time
• Support a programmatic social media strategy for COVID-19 response in line with Search commitment to providing accessible, clear and accurate information in this changing environment
• Create, write, and publish trending news content for the centre daily.
• Stay up-to-date with developments in and generate new ideas to draw the audience’s attention
• Manage content distribution to online channels and social media platforms to increase web traffic.
• Produce social media content from the field, including photos and short videos.
• Develop high-impact social media content including graphics, videos and other multimedia formats  that effectively informs and engages external audiences and supports media and advocacy campaigns.
• Provide social media reports/documentation, analytics and share progress with the communications coordinator.
• Communicate with industry professionals and influencers via social media to create a strong network

Note: As job descriptions cannot be exhaustive, the position holder may be required to undertake other duties that are broadly in line with the above key duties.

Requirements
Educational Background:

• Bachelor's Degree in Mass Communications, Digital Marketing, Business Administration, New Media / Public Relations or related fields.

Required Experience:

• Minimum of 2 years experience as a Social Media personnel for a similar organization would be a strong advantage;
• Experience of producing and coordinating COVID 19 related social media programs will be an added advantage.
• Experience producing, editing and disseminating multimedia content for online audiences ideally for international brands, NGOs, or other institutions.
• Track record in delivering effective media/communications/advocacy strategies in support of  campaigns.
• Experience using SEO, Social Media, keyword research, Hootsuite and Union metrics
• Excellent photo and video editing skills (MS Office essential; Adobe illustrator, Indesign and Adobe Premiere Pro) and familiarity with google package and google analytics is an asset.

Relevant Skills and Abilities:

• Adequate knowledge Search Engine Optimization is a strong advantage.
• A good understanding of target audience, intended outcome programming, and edutainment approaches;
• Excellent research, proof-reading and editing (photo, text) skills.
• Demonstrable social networking experience and knowledge of social analytics tools.
• Strong videos and other multimedia skills.
• Knowledge and understanding of current online marketing channels.
• Excellent written and verbal communications skills;
• Ability to work effectively in a team environment and strong interpersonal skills.
• Ability to communicate in local languages will be a big advantage.