Social Media Manager at 4 Quarters Consultants Limited

Key Responsibilities & Accountabilities

• The chosen social media manager will be a part of the Betmojo Marketing team towards crafting and effecting the brand’s social media strategy as a part of the wider strategy.
• Defining and implementing a social media strategy to maximize brand exposure and build engaged communities.
• Create, source and publish relevant and compelling social media content in line with the brand tone.
• Monitor audience engagement and provide data and insights to the wider content team.
• Creating and implementing a social media calendar and production of social content
• Work alongside the marketing team to ensure social media content and strategy fits into the wider marketing plan.
• Coordinate with customer service agents to manage and escalate customer complaints via social channels.

Role Overview

• Your role includes the planning, creating, executing, and managing and monitoring company's Social Media accounts and strategy in order to drive brand awareness, acquisition, and other relevant business & brand metrics.
• These social media accounts include but are not limited to Facebook, Twitter, and Instagram.
• The ideal candidate must have a good knowledge of sport and betting, and have a proven track record managing social media channels. Sport is 24/7 and you will be at times required to be flexible with working hours.

Essential Skills

• Experience with Sports Betting Brands is a must and gives you an advantage.
• At least fouryears of experience managing and developing social media strategies for brands in Nigeria.
• Great communication skills and highly creative.
• Extensive knowledge of and previous experience working with all top social media platforms.
• Knowledge of Design / Design thinking. You will be working with a designer; however, this helps you collaborate better with the designer and ensures flexibility.
• Ability to understand analytics data (Facebook, Twitter, Google) and report on performance.
• Experience of creating and posting entertaining and engaging social media content.
• Experience of devising and managing social media campaigns.
• Ability to design and edit multimedia content (video & still images).
• Ability to write punchy, compelling copy.
• Ability to understand analytics data (Facebook, Twitter, Google) and report on performance.
• Comprehensive sporting and betting knowledge.
• Flexible to work outside standard working hours when required.

Person Specification

• Creative and self-driven.
• A good communicator, both verbally and in writing.
• Good organizational skills.
• Good with meeting deadlines.
• Eager to work in social media and knowledge of what makes engaging content.
• Have good news sense and value attention to detail.