Social Media and Communications Intern at Yerwa CleanTech Limited

Job Description:

The Social Media and Communications Intern will play a vital role in developing and executing our social media strategy, creating engaging content, and enhancing our online presence. This internship offers a unique opportunity to gain hands-on experience in digital marketing and communications within the cleantech industry.

Key Responsibilities:

Social Media Management:

• Develop and implement marketing and social media strategies to increase brand awareness and engagement.
• Create, schedule and manage marketing campaigns with engaging content for various social media platforms, including Facebook, Tik tok, Twitter, LinkedIn, and Instagram.
• Monitor and analyze social media performance using analytics tools and report on key metrics.
• Develop and implement strategies to attract new commercial and residential clients.
• Develop client retention programs to encourage repeat business.
• Conduct market research to identify growth opportunities.
• Set and achieve sales targets, tracking progress and adjusting strategies as needed.
• Maintain and update customer databases, ensuring accurate records of client interactions.
• Collaborate with the Operations Manager to align sales and marketing efforts with operational capabilities.

Content Creation:

• Develop creative and informative content, including blog posts, articles, infographics, and multimedia content, that aligns with our brand voice and mission.
• Collaborate with the trending advert and execute content campaigns that promote our cleantech solutions.

Community Engagement:

• Engage with our online community by responding to comments, messages, and mentions in a timely and professional manner.
• Identify and engage with industry influencers and potential partners to expand our network and reach.

Public Relations:

• Draft press releases, media alerts, and other communication materials.
• Monitor media coverage and compile reports on our public relations efforts.
• Support the planning and execution of events and webinars to promote our brand and products.
• Market Research:
• Conduct market research to stay updated on industry trends and competitor activities.
• Provide insights and recommendations to improve our communication strategies and tactics.

Deliverables:

• Increase client base by 20% within the first year.
• Achieve a 90% client retention rate.
• Implement at least three successful marketing campaigns within the first six months

Skills and Qualifications:

• Bachelor's degree/HND degree in Marketing, Communications, Journalism, or a related field.
• Strong written and verbal communication and negotiation skills.
• Proficient in using social media platforms and management tools.
• Fluent in Hausa, Kanuri, and English
• Strong knowledge of graphic design and video editing software.
• Excellent organizational skills and attention to detail.
• Ability to work independently and manage multiple tasks simultaneously.
• Passion for sustainability and clean technology.
• Proven experience in sales and marketing, preferably in the service industry.
• Strong analytical and strategic planning skills.
• Proficient in digital marketing and social media management.
• Knowledge of customer relationship management (CRM) software.
• Ability to conduct market research and analyze data

What We Offer:

• A competitive salary and benefits package 
• Opportunities for professional growth and development.
• A supportive and collaborative work environment.
• The chance to be part of a growing company and make a significant impact.