Senior Manager - Marketing (Corporate Communications) at Contec Global Infotech Limited

Job Description

• The Senior Manager - Marketing (Corporate Communications) is responsible for company’s brand, its positioning, designing and presentation to consumers, helping shape communication and translating brand element into plans and go-to-market strategies.

Job Responsibilities

• Understand and define target consumers by maintaining brand and campaign specific research, including consumer insights, consumer segmentation and attitudinal studies that help shape the marketing strategy, mix and campaign plans.
• Develop and maintain a clear brand strategy that cascades throughout marketing, communications and channels, ensuring quality, consistency and delivery of the Brand’s purpose and positioning.
• Monitor key brand and customer performance metrics monthly and annually, reporting to the COO and other stakeholders on the performance of brand marketing initiatives.
• Lead, manage, motivate and develop the Brand team.
• Support the delivery of the annual marketing plan including strategy, objectives and associated activities for the FINTECH Brand.
• Provide inputs to briefing, development and execution of the integrated consumer and channel marketing plans, and specifically all consumer-facing communications including brand creative.
• Assist the strategic development of all communications with the support of agency partners and internal teams to deliver high quality campaigns.
• Create and shape content which will help to drive a reappraisal of the brand, its products and connection to the people.

Requirements

• Graduate, MBA qualification will be given preference
• 6+ years working experience in a FINTECH
• Prior role as a Marketing and Corporate Communications Manager is required.