Senior Manager - Brand Management, Marketing at MTN Nigeria

Job Identification: 1444
Location: Ikoyi, Lagos
Job Category: MTN Level 3H
Job Schedule: Full time
Reports To: General Manager Brands and Communications
Division: Marketing

Description

• Develop and execute annual brand communication plans in line with the Group brand strategy
• Articulate a clear and compelling strategy in localizing the Group brand strategy in Nigeria
• Create and implement a long-term communication strategy, producing a yearly commercial calendar plan, liaising with Business leads across functions
• Provide strategic input and direction for the brand, in line with MTNN’s corporate identity whilst keeping the company’s vision, mission, and objectives in mind
• Prepare marketing communication strategies & delivering effective brand management and marketing initiatives
• Drive Strategic Partnerships with MTNN leadership team by guiding the business leads towards improving brand experience and positive brand image across all customer touchpoints.
• Drive planned business strategy for achieving Ambition 2025 in delivering the acceleration of new digital platforms
• Attend product launches and networking events within the Telco industry
• Measure and report performance of all marketing campaigns, and assess against goals (ROI and KPIs) to be reported to General Manager, Brand & Communication
• Identify new trends in marketing and ensure the brand is at the forefront of industry developments
• Ensure brand visibility and promotional activities are aligned to MTN standards and suited for the right target audience
• Lead and coordinate the integrated agency and other user departments for timely execution of campaigns/projects.
• Ensure consistency in brand tonality and messaging for all campaigns
• Evaluate customer research, market conditions, and competitor data to ensure latest brand communications and marketing strategies are effective in delivering competitive advantage.
• Ensure development of and adherence to Service Level Agreements between Brand communication unit and internal customers
• Develop, execute and manage all Master Brand advertising and production
• Supervise the management of all other departments’ marketing communication initiatives and the digital media
• Manage the global brand CI for compliance
• Participate in and Manage the process of agency selection
• Articulate annual agency performance KPIs
• Constantly liaise with Group marketing in developing and cascading advertising playbooks and other communication projects
• Develop quarterly Group reports and Brand cycle planning
• Review the performance of individual team members and complete appraisals in accordance with the employee performance appraisal procedures and time schedules
• Supervise direct reports’ performance in line with defined targets and objectives

Requirements

Education:

• A First Degree in Marketing, Mass communication, a business-related degree, or any social science discipline
• A post-graduate diploma in Marketing, Digital Marketing, Business Administration or a related discipline
• Master’s in Business Administration will be advantageous
• APCON Certification
• Fluent in English.

Experience:

• 9 - 17 years’ experience which includes:
  • At least 8-12 years in core marketing, advertising, and communication
  • At least 8 years of proven experience in developing and executing marketing strategies and brand plans
  • At least 4 years in a leadership role managing teams
  • Strong leadership and decision-making skills
  • Strong writing and project management skills
  • Excellent understanding of Brand strategy, Sponsorships and promotions, Media strategy, and Brand/Product positioning
  • Adept in handling time-sensitive projects and deadlines
  • Excellent relationship management and stakeholder engagement skills.