Collaborate with internal stakeholders to understand the company’s vision, corporate direction, brand profile, and products.
Conduct market research and analyze trends to understand the competitive landscape, customer and industry dynamics, and position products.
Develop product marketing strategies and communicate the unique value proposition to the target audience across relevant touchpoints (e.g., Instagram, Facebook, Twitter, Tik-Tok, YouTube, print, broadcast etc.) to drive mobile app sign-ups.
Create compelling messages (e.g., landing page content, product videos, website copy, blog posts, email copy, ad copy etc.) that articulate the benefits of our products to customers to drive conversions.
Manage a calendar scheduling the creation of each piece of content and the planned release of each piece of content.
Create and manage execution budget.
Leverage customer insights and feedback to drive product adoption.
Analyze, report, and present the following performance metrics to relevant internal stakeholders: Monthly app sign-up growth rate, Customer acquisition cost, Number of profile matches, Number of exclusive partners, Monthly active users, Monthly average revenue per user, and Monthly paying customers.