New Media Manager at BlueWave New Energy Technology Nigeria Company Limited

Job Positioning

Responsible for the management and customer acquisition of the entire New Media team of the company.
Management scope includes:

• Content & Live Streaming Specialist
• Performance Marketing Specialist
• Designer

Core Objectives:

• Establish a stable "content + LIVE + paid advertising" customer acquisition system, continuously expand the customer pool, and reduce overall customer acquisition costs.

Main job responsibilities

New Media Planning:

• Formulate:
  • Facebook Business Plan
  • Instagram Operation Plan
  • TikTok Operational Plan
  • Monthly Content Plan
  • Monthly LIVE Plan
  • Monthly advertising plan
  • Monthly customer acquisition target
• Ensure that both organic and paid traffic grow simultaneously.

Manage content and LIVE experts:

• Responsible for supervising:
  • Short video content
  • TikTok/Facebook/Instagram Content
  • Monthly LIVE
  • Video playback
  • Share
  • Fan growth
  • Popular content.
• Supervisors do not need to replace content experts in daily work, but must manage and review results.

Management Effect Operation Expert:

• Responsible for:
  • Advertising budget approval
  • CPL goal setting
  • Advertising data review
  • Advertising creatives test
  • Advertising budget adjustment
  • Lead quantity management
  • Lead quality management.
• Ensure that advertising expenses can generate enough effective customers after investment.

Management Designer:

• Responsible for:
  • Advertising creatives
  • Social media images
  • Video visual
  • Event promotion
  • Product promotion
  • Brand visual unity.
• Ensure that the content team and advertising team can obtain the creatives they need in a timely manner.

Establish a closed-loop customer acquisition:

• Complete process:
  • Content / Live / Advertising
  • Traffic
  • Qualified Lead
  • CRM
  • B2C Call Center / B2B Sales
  • Customer Follow-up
  • Sales
  • Lead Quality Feedback.
  • Media Optimization
• The supervisor must drive the entire process to form a closed loop.

Job Requirements

• Familiar with Facebook, Instagram, and TikTok platform operations.
• Familiar with social media content operation and account growth.
• Familiar with the basic logic of Meta Ads/TikTok Ads.
• Understand advertising metrics such as CPL, CTR, CPC, Conversion Rate, etc.
• Experience in managing a New Media team is preferred.
• Lead Generation experience is preferred.
• Able to make content, advertising, and budget decisions based on data.
• Able to coordinate content, LIVE, design, and advertising teams.
• Possess strong data analysis and execution management skills.
• Results-oriented, rather than simply focusing on the number of releases.

KPI Assessment

The New Media supervisor only assesses four core results:

• KPI Metrics
• Weight
• Target
• Calculation method

KPI 1: Total Effective Leads - 35%
Including:

• Paid Leads + Organic Leads + Live Streaming Leads
• But it must be deduplicated.

Effective customers must be able to:

• Contact
• Have genuine interest in purchasing.
• There is a demand for products.
• Enter CRM correctly.

One of the core tasks of a supervisor is:

• Continuously expand the company's effective customer pool.

KPI 2: Paid Media Effective CPL - 30%
Formula:

• Paid Media CPL = Paid Advertising Spend ÷ Qualified Paid Leads

Goal: 

• ≤ ₦500

Although the supervisor does not personally operate advertisements every day, they must be responsible for the advertising results of the performance operation experts.

KPI 3: Content and LIVE team achievement rate - 20%
Mainly view:

• Content and LIVE Expert KPIs
• Video content effect
• Fan growth
• LIVE KPI
• Popular content
• Natural traffic growth.

For example:

• Content and LIVE Expert Monthly KPI Actual Completion Rate = 92%.
• Then: Supervisor score = 92% × 20 points = 18.4 points

KPI 4: Team Execution and Data Closure Loop - 15%
Must complete:

• Monthly Content Plan
• Monthly Advertising Plan
• Monthly Live Streaming Plan
• Weekly ad data review
• Lead to CRM in a timely manner
• Lead source can be traced
• Monthly News Media Report
• Reuse sales feedback for advertising and content optimization.

Target completion rate: 

• ≥95%

Excess reward:

• Managers cannot receive large rewards just because one item is extremely high.
• It is recommended to only satisfy both at the same time.
  • Qualified Leads ≥100% 
  • And: Paid CPL ≤₦500:
• Only then can the excess reward be activated.

Lead excess:

• For every monthly Lead goal exceeded:
  • 10% → + 3 points
  • Highest recommendation: + 15 points
• CPL is particularly excellent
  • CPL ≤₦400：+ 5 points
  • CPL ≤₦350：+ 8 points
  • CPL ≤₦300：+ 10 points
• Lead and CPL rewards can be accumulated.

Fail/PIP rules:
The following situations belong to obvious management failures:

• Qualified Leads < Target 60%
• Paid CPL ＞₦750
• Advertising expenses are high but cannot correspond to the Lead Source
• CRM data is seriously missing
• The team has no normal content, LIVE, or advertising plans for a long time.
• Monthly KPI below 60 points: Enter Performance Warning
• Average KPI below 70 points for three consecutive months. Go to PIP/Position Review.
  
  Remuneration
• Basic Salary + KPI Salary + Management Performance Bonus.
• Supervisor income should be tied to the customer acquisition results of the entire team, rather than calculated based on the number of individual posts