Media Strategist at Alfred & Victoria Associates

Job Purpose

• A media strategist helps build ad campaigns designed to capture potential clients' attention and keep existing customers' loyalty. He/she will develop and implement a comprehensive social media strategy to increase our web traffic and our brand awareness.

Responsibilities

• Designing social media strategies to achieve marketing targets
• Managing, creating and publishing original, high quality content on social platforms
• Administering all company social media accounts to ensure up-to-date content
• Design social media strategies to achieve marketing targets
• Manage, create and publish original, high quality content
• Administer all company social media accounts ensuring up-to-date content
• Liaise with writers and designers to ensure content is informative and appealing
• Collaborate with Marketing and Product development teams to create social ‘buzz’ regarding new product launches
• Facilitate client-company communication (respond to queries, get reviews and organize chats and Q&A sessions)
• Prepare weekly and monthly reports on web traffic and ROI
• Monitor SEO and user engagement and suggest content optimization
• Communicate with industry professionals via social media to create a strong network
• Train internal teams to integrate and maintain a cohesive social media strategy
• Stay up-to-date with new digital technologies and social media best practices

Requirements

• Academic Qualification: BSc degree in Marketing or relevant field
• Work Experience: 3-5 years relevant experience

Key Skills & Competencies:

• Proven work experience as a Social media strategist or Social media manager.
• Hands on experience using social media for brand awareness.
• Understanding of SEO and web traffic metrics.
• An ability to identify target audience preferences and build content to meet them
• Familiarity with web design and publishing
• Excellent multitasking skills
• Strong written and verbal communication skills
• Creative mind strong analytical skills data.
• Awareness of current events and trends that relate to a target audience’s interests.

Salary
Very Attractive