Media Executive/Media Planner at a Leading Outdoor Advertising Company

Job Description

• Work with the client and the account team to understand the client's business objectives and advertising strategy
• Liaise with clients and target audience to develop media strategies and campaigns
• Work on several projects at the same time, often for several different clients
• Make decisions on the best form of media for specific clients and campaigns
• Undertake research and analyse data using specialist industry resources
• Identify target audiences and analyse their characteristics, behaviour and media habits
• Present proposals, including cost schedules, to clients
• Recommend the most appropriate types of media to use, as well as the most effective time spans and locations
• Work with colleagues, other departments and media buyers either in-house or in a specialist agency
• Make and maintain good contacts with media owners, such as newspapers, magazines and websites
• Manage client relationships to build respect and gain their trust in your judgement
• Proofread advertisement content before release
• Maintain detailed records
• Evaluate the effectiveness of campaigns to inform future ones.
• Liaison with stakeholders: client services team, clients, IT, head of departments and CEO etc.
• Auxiliary function (applicable to all staff)