Marketing Manager at Precious Palm Royal Hotel

Location: Benin, Edo

Job Description

• As the Marketing Manager you will oversee and manage marketing and sales personnel to ensure maximum revenue, promotional coverage and marketing opportunities are achieved.
• You will work closely with Front Office and other strategic departmental heads to develop strategies to increase room occupancy and grow our market share for our various products. And also attending to inquiring and complaints from guests.

Duties and Responsibilities

• Works with team members and other management team to create and implement a sales/marketing plan
• Set example through professional, friendly attitude towards clients and staff, and timely response to clients
• Ensure hotel meets or exceeds budgeted goals/targets.
• Assists with the development and implementation of promotions, both internal and external.
• Creating a focus on attracting new business.
• Responsible for the training of marketing and sales personnel.
• Monitors all day to day activities of the department.
• Executes and supports the operational aspects of business booked (e.g., generating proposal, writing contract, customer correspondence).
• Clear understanding of the hotels business strategies then set goals and to determine action plans to meet those goals.
• Update action plans and financial objectives quarterly.
• Identify new markets and business opportunities and increase sales and occupancy rates.
• Represent Hotels in various events and exhibition.
• Participates in sales calls with members of sales and marketing team to acquire new business and/or close on business.
• Supports hotels service and relationship strategy, driving customer loyalty by delivering service excellence throughout each customer experience.
• Work closely with Front Office and Account Managers and GM to ensure proposed rate negotiations meet the financial needs of the hotels.
• Develop strong work relationships with front office team to ensure working in unity and always striving to achieve the same goals.
• Accompany sales team on sales calls to potential clients to assist in development of the account and to access the effectiveness and sales skills of the sales person.
• Attending all department and hotel meetings as necessary.
• Builds and strengthens relationships with existing and new customers to enable future bookings.
• Develops relationships within community to strengthen and expand customer base for sales opportunities.
• Manages and develops relationships with key internal and external stakeholders.
• Closely following up on all business leads within a 24-hour response time line to clients.
• Liaise with the marketing/sales personnel of our sister companies for brainstorming and sharing of ideas
• Visiting of corporate bodies (B2B) and individuals (B2C) as regard our various products and services.
• Ensure our brand is visible online (digital marketing and SEO). Online campaign and brand promotion
• Responding to customer’s feedback especially from customer’ survey
• Responsible for maximizing a hotel's revenues by developing programs to increase occupancy and make profitable use of accommodation, meeting and leisure facilities.
• Maintain awareness of the hotel’s facilities to the customers.
• Responsible for coordinating marketing and promotional activities of the hotel.
• Identify resources that appeal to customers’ satisfaction.
• Monitor response of the customers using the hotel facilities.
• Ensure that customers have access to the hotel information website for reservation
• Act as public relations officer of the hotel.
• Plan to develop promotions for the hotel
• Collect contacts to reach potential customers for reservations
• Ensure the comfort of the customers in the hotel.
• Ensure increase of occupancy at all times.
• Develop strong customer relations.
• Ensure protection of customers’ loyalty and reward customers who book regularly.
• Work closely with the hotel management team to identify marketing priorities.
• Carry out customer survey
• Share the results of customer satisfaction surveys and customer reviews with team members and top management to enhance customers/guests’ satisfaction.
• Any other assignment from management from time to time.

Requirements

• Candidates should possess a Bachelor's Degree / HND qualification with a minimum of 6 years work experience.