Marketing Manager at Edukoya

Responsibilities

• Ideating and strategizing 360-degree marketing campaigns for Edukoya
• Lead a team to develop, standardize and localize content growth methodologies, KPIs and best practices to help and accelerate category teams' work to drive content diversification, growth and consistency. Cultivate content marketing strategies across facebook, tiktok, google targeted at driving traffic, engagement, generating leads, delivering sales, retaining customers and building brand awareness
• Writing engaging and persuasive marketing copy for our users – as appropriate – that stays on-brand but helps them to understand the value proposition behind a product
• Creating content with the objective of driving awareness and adoption of Edukoya products
• Talking to our customers, coordinating surveys or taking any other steps you feel necessary to understand what matters to them so we can make sure our marketing is pitched against the right pain points
• Experimenting with the use of copy, imagery, emails and other mediums to market the product most effectively
• Working with designers to create excellent landing pages which meet qualitative and data-driven goals, such as uplifting conversion rate
• Create viral and organic reach for the content via innovative social and PR campaigns for digital & social mediums
• Support the brand with high quality, timely marketing inputs and implement tactical plans / programs to maximize the value of the brands through launch, growth & other phases
• Understanding social media & performance marketing analytics and generating insights out of the same.
• Management & leveraging social media & online reputation management of the brand
• Experience in managing & leveraging on existing partnerships with strategic business partners
• Ensure brand voice consistency across all content assets.
• Develop and execute content strategies specific to the growth of Edukoya’s products
• Coordinate with Design & Tech teams for delivery of all online and offline marketing collaterals based on the messaging/content for each of these campaigns
• Drive experiments to decrease cost per lead, increase open rates and other associated KPIs. It would be a great advantage if the person has a broader understanding of Performance Marketing and SEO as well

Experience and Skills

• Experienced in marketing /content / user strategy and operations and preferably focused on consumers and a major plus if in the tech industry
• University Degree with 5 years of work experience in (relevant industries and business environments)
• Minimum 4 years of experience dealing with digital assets
• Experience in creating well thought out strategy decks and program documentation
• Experience collaborating cross-functionally, influencing and building consensus among multiple stakeholders in an entrepreneurial, high-expectation environment
• Experience creating and editing digital content for target audiences across all multimedia and social platforms
• Experience with data analyses and insights, e.g. ROI analyses on a digital platform
• Direct experience creating short form video content
• Strong presentation skills
• Proficient in content planning

Who we’re looking for

• Startup mentality: We work very much like a lean, agile startup. You need to be great at prioritizing and working closely with a tight-knit, small team. You'll be happy to get your hands dirty and will have recent tactical expertise across a number of channels.
• Able to see the big picture, while neck-deep in the details: The marketing function is really just starting out - you'll need to be as comfortable dealing with strategy as you are with thinking about the mechanics of a campaign or the implementation of a new marketing tool. You'll be happy getting your hands dirty and will have enough experience across a multitude of channels to get things up and running.
• Management skills: You'll need to build and manage a small marketing team, with scope to grow the team in your own image. You will have experience recruiting and managing teams, inspiring them and ensuring their happiness and progress.
• Analytical, user-driven mindset: You’re able to use your analytical brain to spot trends and identify opportunities for future marketing activity.
• Purpose driven: We are here to build the future of education in Africa. We truly believe in what we’re doing and want you to be part of that. You will need to be interested in early years education and well-being to be able to take us to the next level.