Marketing Executive at Afrobeatsglobal International Limited

Location: Ikeja, Lagos

Reports Directly to: The Manager and CEO

Position Summary

• The Marketing executive is responsible for developing, implementing and executing strategic marketing plans for the company (or lines of business and brands within our organization) in order to attract potential customers and retain existing ones.
• His day-to-day tasks include managing and coordinating marketing and creative staff, leading market research efforts to uncover the viability of current and existing products/services, and liaising with media organizations and advertising agencies.

Key Responsibilities

• Overseeing and developing marketing campaigns
• Conducting research and analyzing data to identify and define audiences
• Devising and presenting ideas and strategies
• Promotional activities
• Compiling and distributing financial and statistical information
• Liaising with the digital marketer to maintain website and monitor data analytics
• Organizing events and product exhibitions
• Liaising with Social media manager to monitor campaigns on all social media handles
• Working in partnership with the creative team, develop creative briefs and guide creative direction to meet objectives for all advertising and public-facing communications, including print, digital, and video assets
• Conceptualize and execute on multi-channel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging across all channels
• Manage content and updates for customer and internal touch points, establishing budget guidelines, participating in events, documenting business processes, and providing additional sales support
• Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads
• I dentify effectiveness and impact of current marketing initiatives with tracking and analysis, and optimise accordingly
• Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgets
• Perform other duties as assigned by Management

Qualification and Requirements

• B.Sc Degree
• Minimum of 3 years experience
• Professional qualification or evidence of training / development in marketing

Other Selection (Skills, knowledge and experiences):

• Good teamwork skills
• Communication skills and networking ability
• Adaptability
• Strong attention to detail
• Good organisation and planning skills
• Creativity and writing skills
• Commercial awareness
• Numerical skills
• IT skills.