Marketing Consultant at Elephant Healthcare

Role overview: Marketing Consultant (Nigeria)

We are a small, ambitious team, intent on building a world-class marketing engine to bring the Elephant brand to life, drive demand within the market, and amplify the voice of our customers.

We are looking for a Marketing Consultant with 4+ years experience in marketing at high-growth, fast-paced organisations, preferably in healthcare or insurance, and/or who is familiar with selling into the public sector within Nigeria. The role will report directly to the VP Marketing (based in the UK) and work hand-in-hand with the Nigeria-based Sales & Ops teams plus our PR agency to support our launch in Abuja.

Our ideal candidate will have a clear POV on the marketing strategies that will be most successful in Nigeria, and be comfortable with on-the-ground research & execution. A successful candidate would be a high-performing marketing generalist who deeply understands the Nigerian market, specifically in Abuja, and be comfortable communicating findings to all cross-functional stakeholders.

What you’ll do:

• Report directly to the VP Marketing, working closely to create & execute the Elephant marketing strategy in Abuja and drive insurance registrations for FHIS (the FCT state-sponsored insurance scheme) as part of our co-marketing efforts
• Work closely with in-country team in Nigeria to conduct field research eg. deeply understanding the end-to-end insurance registration process, including operational pain points, current FHIS marketing efforts and any blockers that prohibit seamless enrolment
• Be comfortable speaking to patients within healthcare facilities to understand why they would or would not purchase insurance & report findings back to the UK-based marketing team
• Identify marketing channels & execute media buys and/or organic opportunities that would help drive enrolment and/or create a faster registration experience, eg radio, TV, OOH, in-clinic signage, digital marketing
• Source & project manage local production partners and/or designers to deliver best-in-class, localised B2C marketing materials
• Handle all localisation efforts, making sure external marketing collateral is translated into appropriate local languages (eg Yoruba) and meticulously quality-checked
• Act as a guardian of the brand, ensuring that all materials and collateral produced in-market uphold and elevate Elephant’s brand across all channels
• Source relevant local community events where patient sensitisation would be beneficial; suggest what kind of registration and/or sensitisation presences should be in attendance
• Liaise with Elephant’s local PR agency, packaging together comms materials to support common goal of promoting Elephant’s partnership with FHIS and driving registrations
• Conduct additional user research, visiting clinics alongside our Ops team in order to deeply understand the patient and frontline user experience; advise on creative ways to improve common pain points
• Lead end-to-end project management for all local marketing activity; this includes strong organisational skills, with proven success making detailed plans, managing timing and contributing to budget tracking
• Be a self-starter who is comfortable working independently

Required skills, experience and attributes:

Our ideal colleague will be an experienced Marketing Manager or Field Marketer who is looking for their next challenge. We are looking for a strategic mind who gets things done and is not afraid to roll up their sleeves and get into the details.

Essential:

• 4+ years experience in marketing at high-growth, fast-paced organisations, preferably in healthcare, insurance, or is familiar with selling into the public sector within Nigeria.

• Strong business acumen and industry expertise in B2C marketing to Nigerian audiences, specifically in Abuja

• Experience with market research and/or gathering customer insights via on-the-ground investigation, eg is willing to go directly to the source to find accurate information

• Team player who is willing to be in the weeds and get things done, but can also think strategically and input into business plans
• Motivated self-starter with excellent communication and organisation skills, with strong attention to detail
• Comfortable managing several workstreams simultaneously while maintaining grace under pressure
• Both creative and analytical skills, being able to think outside the box and suggest solutions to complex problems in the healthcare ecosystem

• Experience creating brand and marketing collateral, ideally with B2C campaign experience
• Must be comfortable working in Google Slides, Docs and/or PowerPoint, Word to create slide decks or written documents
• Excellent communication skills, both written and verbal; comfortable speaking with key stakeholders internally and externally
• Be kind, candid and good humoured with strong interpersonal skills and ability to manage relationships inside and outside of the business

Desired:

• B.A. in Business, Marketing, or a related field or equivalent work experience
• Nigerian business experience, either working with or in healthcare, insurance, or related industry
• Experience working with dispersed, International workforce across time zones
• Experience in a client-facing role, requiring excellent presentation skills
• A strong network of local marketing professionals and/or support, including local agencies, freelancers, photographers, or videographers
• The ability to be agile and ruthlessly prioritise competing initiatives
• Multilingual in Yoruba, Hausa, or Ibo

Benefits

The starting pay is ₦153,00 - 300,000 per month depending on experience.

Our benefits include:

• 21 days of paid holiday, plus public holidays
• Enhanced sick leave
• Enhanced parental leave
• Private medical insurance
• Paid employee referral scheme