Marketing & Communications Strategies at City Sports Group

Responsibilities

• Initiate research, Develop, execute, and implement marketing communications concepts and programs for engaging various stakeholders including direct mail, corporate sales, social media marketing, conventions, workshops, advertisements, sales tools and other initiatives.
• Responsible for developing, implementing, measuring, and improving communication plans for supporting sales initiatives for achieving business line objectives and ensuring the development of cross-functional marketing initiatives.
• Develop and promote branding initiatives consistent with corporate business goals and objectives.
• Develop, coordinate and implement the annual marketing communications editorial calendar, content, and storyline through all communication channels and materials for establishing coherent internal and external messaging.
• Maximize brand value through the development of ancillary revenue streams and new opportunities
• Communicate and negotiate with promotional partners as needed for joint marketing activities.
• Develop global promotional activities using events, fairs, online campaigns, print media, and other communications vehicles for promoting products, systems, and services throughout the whole life cycle.
• Develop, manage and execute an annual strategic marketing and communications plan for CSG to span across all communication media (online and offline) and reach appropriate target audiences, based upon specific performance goals.
• Develop and maintain digital content and media strategy and structure representing the complete portfolio and value propositions in a consistent and qualitative way for ensuring maximum sales support and traction.

Requirements

• University degree in marketing, advertising, sales, or business administration, or equivalent.
• Minimum 5 years of work experience handling of corporate communications, original writing and editing and some public relations.
• Excellent understanding and familiarity with brand building and brand management.
• Demonstrated proficiency in digital marketing techniques, and solutions.
• Highly effective project management, prioritization, multi-tasking, and time management skills to meet deadlines.
• Breadth of working knowledge and past experience in publishing with print and web media.
• Ability to manage and co-ordinate the end-to-end development process while meeting deadlines and budget requirements.
• Strong presentation, written and verbal communication skills.
• A well-defined sense of diplomacy, including solid negotiation, conflict resolution, and people management skills.