Marketing, Brand & Corporate Communications Manager at Alan & Grant

Industry: Financial Services

Job Summary

• The job holder will develop, plan and execute all company marketing strategies, branding and corporate communication activities to achieve the company’s target market share and set goals.

Duties & Responsibilities

• Develop, update and implement the marketing strategy in line with the corporate strategy and key business objectives
• Develop the corporate communication and brand management strategy, policies, processes and guidelines and monitor implementation
• Prepare and execute the annual marketing plan and budget
• Monitor and report on key market trends and competitors’ initiatives to Sales and assist in the development of appropriate strategies to protect and enhance the company’s market share
• Lead and coordinate all marketing activities including market research, pricing, sales, advertisement and promotion
• Coordinate the development and implementation of effective media/public relations and crisis management policies and processes
• Coordinate the development of appropriate research and monitoring programmes to track the organisation’s brand performance
• Oversee the design and production of marketing collateral and promotional programmes e.g. adverts, online campaigns, corporate websites
• Establish and maintain relationships with key internal and external stakeholders including media, public relations, branding agencies etc. to grow the reputation of the Company and Brands
• Manage the consistent and accurate delivery of key business messages with defined audiences
• Ensure that all internal communications activities are properly integrated with the external communications, marketing priorities and strategies.
• Monitor and evaluate the impact of company’s communication and marketing activities on the company’s reputation
• Review and report on the performance of the Marketing & Corporate Communications function against key performance targets to Sales
• Liaise with relevant stakeholders to develop a unique brand identity/ image that would create a lasting impression amongst employees, customers and the general public.
• Work with the Sales, strategy and cross-functional teams to drive profitable growth and build brand equity for the company’s brands in assigned category
• Plan and manage public events (road shows, product launches, customer fora etc.) and conduct post evaluation and reporting for Management use
• Coordinate the production of corporate gift & promotional items, such as diaries and calendars
• Monitor and evaluate the impact of brand activities on the company’s reputation
• Develop, review and update company’s  internal and external communications management policies and ensure all information dissemination tools (complimentary cards, website, product flyers, stationery etc.) adhere to the policy guidelines
• Manage corporate communications, including developing publication, articles, website and social platforms materials as well as employee communication and engagement.
• Prepare and submit reports on activities on Marketing, Branding and Corporate Communication to the MD
• Coordinate activities and initiatives that enhance the company’s image and create a positive impact on the environment and community through Corporate Social Responsibility
• Develop and build content for all marketing materials including newsletters, flyers, website, social media channels etc.
• Work with web master to ensure brand presence and uniformity and consistency across all media channels
• Oversee all the activities of the webmaster and ensure the company’s website is fully operational at all times
• Review reports of all web site metrics by the webmaster and advice Management accordingly
• Develop capability of subordinates towards the achievement of their own performance targets
• Maintain a positive work environment that facilitates collaboration and information sharing and is conducive to attracting, retaining, and motivating diverse talent

Requirements

• Minimum of 7 years combined experience in Branding / Marketing / Corporate Communications department of a similar organization
• First degree in any discipline is required
• Membership of relevant professional body is desirable
• Excellent Networking & relationship building skills
• Strong creativity & innovation with good business acumen
• Proficient with MS Office and other relevant Application