Marketing and Communications Strategist at HR Aid

KEY RESPONSIBILITIES

• Conduct in-depth research to identify new market opportunities and consumer preferences to support campaign creations.
• Set specific marketing goals that align with the overall direction and business goals.
• Develop and maintain digital campaigns to increase web traffic.
• Track and measure marketing outcomes including marketing activities, response, leads, sales and retention.
• Forecast market trends.
• Research market to identify new opportunities.
• Generate innovative ideas to promote our brand and our products.
• Develop business cases to support new marketing strategies, budget requests, projects, and marketing plans.
• Use customer feedback to ensure client satisfaction.
• Ensure brand alignment to increase brand awareness and equity.
• Design and implement marketing strategies aligned with business targets.
• Analyse sales and marketing metrics.
• Address advertising needs.
• Liaise with internal teams and ensure brand consistency.
• Establish a strong, long-term web presence.

PERSON SPECIFICATION

• Bachelor's Degree in Marketing or any relevant field.
• Minimum of 5 years’ experience in any relevant skills.
• Decision Making, Problem Solving, Analytical Thinking
• Excellent Verbal and Written Communication Skills
• Good organization skills and detailed oriented.
• Excellent time management skills.
• Creative thinking and problem-solving skills.
• High degree of professionalism
• Proven work experience as a Marketing strategist or Marketing manager
• Teamwork, Ambition, Leadership.