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    • IT and Digital Marketer at a Talent Management Consulting Firm

    Posted: Jan 23, 2023
    Deadline: Not specified
  • IT and Digital Marketer

    Job Description

    • Achieving all set KPI’s vis-à-vis Return on investment (ROI) for Digital Marketing Department
    • Creating and developing strategies to drive qualified traffic to the company’s products, website, and social media platforms.
    • Plan and oversee the execution of all digital marketing initiatives, including email marketing, PPC advertising, and social media marketing etc.
    • Ensure all digital marketing deliverables follow our brand guidelines and have the proper angle and tone of voice.
    • Monitoring the performance of ongoing marketing campaigns, performing multivariate testing, and optimizing campaigns to maximize conversions and revenue targets.
    • Identifying digital marketing traffic opportunities to grow sales and traffic to our website and social media platforms.
    • Keeping track of the latest trends, new platforms, best practices, and technologies in the real estate digital advertising space.
    • Build, plan and implement the overall digital marketing strategy for the company.
    • Manage and oversee various digital marketing channels.
    • Prepare and manage the digital marketing budget.
    • Suggest activities for improving the quality of online engagement.
    • Track and measure SEO and Google Analytics metrics and provide reports
    • Build and maintain an inbound marketing plan for the company
    • Generating quality and convertible leads for the telemarketing and sales team.
    • Research and forecast future sales and online performance trends
    • Measure and report performance of all digital marketing campaigns.
    • Brainstorm new and creative growth strategies
    • Plan, execute, and measure experiments and conversion tests.
    • Collaborate with internal teams to create landing pages and optimize user experience
    • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
    • Performing other work-related duties as assigned by Management.
    • Work with the IT team to ensure that staff are properly onboarded and are provided with required tools – laptop, phones, SIMs, ID cards and call cards, etc.
    • Work with the videographer to ensure proper content is developed for social media platforms.
    • Work with the content writer to ensure that the blogs have keywords, trending topics and trends to drive traffic to the website.
    • Manage the website and update

    Method of Application

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