IT and Digital Marketer at a Talent Management Consulting Firm

Job Description

• Achieving all set KPI’s vis-à-vis Return on investment (ROI) for Digital Marketing Department
• Creating and developing strategies to drive qualified traffic to the company’s products, website, and social media platforms.
• Plan and oversee the execution of all digital marketing initiatives, including email marketing, PPC advertising, and social media marketing etc.
• Ensure all digital marketing deliverables follow our brand guidelines and have the proper angle and tone of voice.
• Monitoring the performance of ongoing marketing campaigns, performing multivariate testing, and optimizing campaigns to maximize conversions and revenue targets.
• Identifying digital marketing traffic opportunities to grow sales and traffic to our website and social media platforms.
• Keeping track of the latest trends, new platforms, best practices, and technologies in the real estate digital advertising space.
• Build, plan and implement the overall digital marketing strategy for the company.
• Manage and oversee various digital marketing channels.
• Prepare and manage the digital marketing budget.
• Suggest activities for improving the quality of online engagement.
• Track and measure SEO and Google Analytics metrics and provide reports
• Build and maintain an inbound marketing plan for the company
• Generating quality and convertible leads for the telemarketing and sales team.
• Research and forecast future sales and online performance trends
• Measure and report performance of all digital marketing campaigns.
• Brainstorm new and creative growth strategies
• Plan, execute, and measure experiments and conversion tests.
• Collaborate with internal teams to create landing pages and optimize user experience
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
• Performing other work-related duties as assigned by Management.
• Work with the IT team to ensure that staff are properly onboarded and are provided with required tools – laptop, phones, SIMs, ID cards and call cards, etc.
• Work with the videographer to ensure proper content is developed for social media platforms.
• Work with the content writer to ensure that the blogs have keywords, trending topics and trends to drive traffic to the website.
• Manage the website and update