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  • Posted: Mar 17, 2021
    Deadline: Mar 25, 2021
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    MacTay Consulting has been in existence for over 28 years in Nigeria. We are a member of TACK and TMI, international consulting companies operating in over 60 countries and with a combined experience of over 80years. Our global network of partners and experience means that our clients enjoy all the benefits of a local office, while drawing upon our multi...
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    Head of Marketing

    Job Responsibilities

    • Develop, establish, and maintain marketing strategies to meet organizational objectives.
    • Plan and implement strategies to identify and penetrate new segments of the market for acquisition and delivering desired organizational targets.
    • Responsible for planning, implementation & review of various programs related to acquisition, retention, revenue enhancement & tie-ups under the assigned segments/categories
    • Design and implement consumer schemes and promotions to increase delight among existing and prospective customers.
    • Responsible for the micro-segmentation of the subs base and designing suitable promotions to activate dormant subscribers and stimulation of the subscriber base to achieve incremental revenue from the different segments.
    • Provide feedback into product development and service offers and participate in their development; collaborate to create, launch, and track performance of mobile telecom product and service offerings.
    • Handle feasibility of new products based on marketing research and consumer insights, development of value propositions, launch of products and their performance measurement

    Job Requirements

    • Candidates should possess a Bachelor's Degree qualification
    • Minimum of 15 years of experience in managing data.
    • Proven ability to identify opportunities and deliver effective strategies to generate results.
    • Experienced in strategic marketing planning and product development.

    Method of Application

    Interested and qualified candidates should send their CV to: bayonle.oduola@mactay.com using the Job Title as the subject of the mail.

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