Head of Marketing at Adexen

Responsibilities

• Develop the marketing strategy for the Group and co-ordinate all marketing campaigns.
• Build a strong, vibrant online community and ensure Group's visibility via all appropriate communication channels.
• Develop a marketing communications plan including strategy, goals, budget, policies and tactics by providing the requisite information, market intelligence, data and insight required for the process.
• Design and develop marketing campaign materials, brand loyalty schemes, activations, promotions, special occasion packages, adverts etc. to create awareness for the company’s brand and products and increase the brand awareness.
• Actively generate and be involved in SEO efforts (keyword, image optimization etc.); write content for online newsletters and promotional emails and organize their distribution through various channels.
• Measure performance of digital marketing efforts using Google Analytics. 
• Conduct peer reviews, market analysis, benchmarking and consumer behavior analysis to identify new developments, new product or service feature, unidentified client needs and other offerings that can be added to the company’s product and service suite.
• Collaborate with Creative Designer to improve user experience and present creative ideas for content marketing and website updates.
• Write and optimize content for the website and social networking accounts such as Facebook and Twitter etc; track and analyze website traffic flow; provide regular internal reports.
• Leverage existing media relationships and cultivate new contacts within business and industry.
• Evaluate opportunities for partnerships, sponsorships and advertising on an on-going basis.
• Plan and oversee execution of all Website, SEO/SEM, marketing database, email, social media and display advertising campaigns.
• Launch optimized online adverts/campaigns through Google AdWords, Facebook, Instagram via social media platforms to increase brand awareness.
• Establish and maintain relationships with key internal and external stakeholders especially media agencies and vendors.
• Identify opportunities to deepen market penetration and market the brand via other online medium/partners.
• Implement strategies to improve market share and expand clientele base. Evaluate opportunities for partnerships, sponsorships and advertising on an on-going basis.
• Carry out periodic customer satisfaction survey to obtain feedback from customers and identify service and product improvement opportunities. 
• Work with the Sales team to build and develop customer loyalty and retention schemes i.e., following up on birthdays or special occasions (including occasional shout-outs), implementing feedback received etc. 
• Continuously review the unit's activities, make recommendations for improvement and implement approved initiatives to ensure enhanced performance of the team.
• Represent the brand at product launches and networking events.

Desired Skills and Experience

• Bachelor degree in Marketing, Business Development or related field from a recognised University
• Master degree in Marketing, Marketing Communication, Advertising would be an added advantage.
• Minimum of 12 years’ experience in a related senior role within an international Retail & FMCG, Agencies or similar sector.
• Knowledge of trends and developments in the FMCG/retail Business.
• Advertising industry knowledge
• Marketing Communications Management experience
• Exceptional Negotiation & Relationship Management Skills
• Networking & Influencing Skills
• Hands-on General Management Knowledge
• Communication & Presentation Skills
• A passion for excellence