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  • Posted: Dec 8, 2020
    Deadline: Jan 30, 2021
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  • Read more about this company

     

    Head of Communications and Digital Marketing

    Location: Victoria Island, Lagos

    Responsibilities

    • Creating and executing on marketing strategies, including but not limited to content marketing, building channel strategies, experimenting with different growth strategies
    • Identifying channels to test, running tests, carrying out customer/audience segmentation analysis, develop and promote social media, and find ways to optimise these channels
    • Working closely with top management, product and engineering teams to build viral and growth loops to shape the product to self-grow
    • Experimenting and iterating ideas to find effective ways to reach potential and existing customers
    • Develop and implement promotions, marketing strategies and programs to promote the brand as well as products and services of the company.
    • Work in a lean startup and agile process
    • Plan and execute interviews and press conferences, and manage relationships with the press and media organisations
    • Design, execute and track the performance of product and company advertising on traditional, offline and online channels
    • Maintain and manage feedback and communication channels with customers to drive customer satisfaction, retention and loyalty
    • Manage a comprehensive employee communications strategy and plan that directly supports the business strategy, vision and values and use a range of appropriate tools that are measurable.

    Requirements
    You are qualified if you have:

    • Bachelor's Degree
    • 5+ years experience developing and executing strategic B2B alliances and retail (B2C/B2B2C) marketing
    • Proven track record of increasing user acquisition, engagement and retention and meeting/exceeding revenue and profitability goals
    • Hands-on experience working with demand-generation tools and platforms, such as or similar to Google Ads, LinkedIn Ads, DemandBase, Google Analytics, Facebook Ads/Pixel, Meltwater
    • Ability to uncover marketing insights from attribution models, customer database analysis, historical data, funnel reporting, and other sources of customer insight
    • Preferably worked for a technology company with retail products

    Salary
    N150,000 - N250,000 Monthly.

    Method of Application

    Interested and qualified candidates should send their CV to: [email protected] using the "Job Title" as subject of the email.

    Note: Never pay for any training, certificate, assessment, or testing to the recruiter.

  • Send your application

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