Head, Marketing & Sales at Genesis Deluxe Cinemas (GDC)

Job Brief

• We are looking for a Head of Marketing who’ll lead all our marketing activities from social media and digital campaigns to advertising and creative projects.
• Head of Marketing responsibilities include developing plans to help establish our brand, allocating resources to different projects and setting short-term and long-term department goals. If you’re a skilled Marketing strategist, able to inspire your team members, we’d like to meet you.
• Ultimately, you will run our Marketing department in ways that promote higher profitability and competitiveness.

Responsibilities

• Craft strategies for all Marketing teams, including Digital, Advertising, Communications and Creative.
• Prepare and manage monthly, quarterly and annual budgets for the Marketing department.
• Set, monitor and report on team goals.
• Design branding, positioning and pricing strategies.
• Ensure our brand message is strong and consistent across all channels and marketing efforts (like events, email campaigns, web pages and promotional material).
• Analyze consumer behavior and determine customer personas.
• Identify opportunities to reach new market segments and expand market share
• Stay up to date on the latest marketing trends.
• Craft quarterly and annual hiring plans.
• Monitor competition (acquisitions, pricing changes and new products and features).
• Coordinate sales and marketing efforts to boost brand awareness.
• Participate in the quarterly and annual planning of company objectives.

Requirements

• B.Sc or M.Sc in Marketing or any relevant field.
• Work experience as Head of Marketing, preferably within our industry (5 - 7 Years)
• Experience running successful marketing campaigns.
• Solid knowledge of web analytics and Google Adwords.
• Experience with CRM software.
• Leadership skills with the ability to set and prioritize goals.
• Analytical mind.
• Skilled in content management and creation.