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  • Posted: Jan 26, 2022
    Deadline: Feb 12, 2022
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    Alfred & Victoria Associates is one of Nigeria’s leading ICT solution based company. Our company offers a wide range of services which are in high demand of today’s emerging market.
    Read more about this company

     

    Head, Brand Management and Marketing Communications

    Location: Victoria Island, Lagos
    Department: Marketing
    Reports to: Chief Marketing Officer
    Direct Reports: Digital Marketing Officer Consumer and channel marketing lead
    Internal Relationships: Executive Leadership
    External Relationship: Vendors and Suppliers

    Job Summary

    • The position will oversee all marketing communication and promotional activities designed to generate product and brand awareness.
    • Responsible for managing the company’s brands, ensuring that the company’s products capture the share of consumer wallet

    Key Role and Responsibilities

    • Facilitate the development and implementation of SIMS’ marketing communications and brand promotion strategy and programmes.
    • Liaise with relevant customer facing functions e.g., sales to ensure marketing communication materials address specific information needs of customer segments, as well as provide clarity on product offering.
    • Monitor the preparation of promotional materials for marketing effectiveness and ensure adherence to brand guidelines.
    • Working with the OEMs, create marketing programs (e.g., sales documentaries, product videos, website copy, blog posts,) that articulate the benefits of SIMS’ products.
    • Working with the OEMs, build on product messaging that sets new products apart from others in the market to give them a unique selling point.
    • Provide input on all marketing communication contracts with vendors/media agencies and monitor their activities to ensure adherence with service level agreements.
    • Liaise with respective stakeholders including channel heads and OEMs to provide required support for marketing and new business development efforts.
    • Maintain brand integrity across all company marketing initiatives and communication.
    • Lead creative development and media deployment of agreed communications to ensure consistency with the brand strategy.
    • Monitor all activities on SIMS website including content, look and feel, etc.
    • Oversee the development of all marketing/ brand related communications (graphic and print materials) originating from the organization.
    • Liaise with the digital & technology department to ensure relevant users (existing/ prospective customers) enjoy continuous access to accurate and up-to-date product/company information.
    • Liaise with media consultants and public relations agencies and ensure accuracy and consistency with the preferred brand image and established specifications/standards.
    • Ensure adequate and positive media coverage for the organization and act as a media spokesperson when require
    • Stay abreast with global and local best practice as it relates to the unit’s activities.
    • Develop periodic activity reports for the attention of the Head, National Marketing.
    • Perform any other duties assigned by the Head, Marketing.

    Key Performance Indicators

    • Brand strength/performance index – brand awareness survey score.
    • Quality of marketing communications.
    • Number of leads generated through marketing channels e.g., digital marketing.
    • Percentage increase in market share.

    Job Specifications

    • Academic Qualification: Bachelor's Degree or it’s equivalent in Sales, Marketing, Business Administration or related field.
    • Professional Qualification: Membership with relevant professional bodies.
    • Experience: Minimum of 8 years relevant work experience with at least 3 years in a middle management position.

    Skills & Competencies:
    The competence proficiency levels required for the position are defined using the following key terms:

    • Marketing principles - Mastery
    • Service Agreements - Mastery
    • Strategy - Mastery
    • Presentation - Skill
    • Leadership - Skill
    • Project Management - Skill
    • Commercial Acumen - Skill
    • Negotiation - Mastery
    • Communication - Skill
    • Credibility - Skill

    Salary
    Very Attractive

    Method of Application

    Interested and qualified candidates should send their CV to: recruitment@alfred-victoria.com using the Job Title as the subject of the email.

    Note: Any application received after this will be automatically rejected.

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