Growth Strategist / Head of Growth at Karisfined Edge Solutions

Location: Victoria Island (VI), Lagos
Employment Type: Full-time

Description

• Our ideal candidate would be a strategist, an innovative thinker, a problem solver who understands data-led approach to generate insights to grow business.

Responsibilities

• Developing and executing our growth strategy, encompassing both agent and customer acquisition and retention. Also, setting key performance targets, forecasting and reporting on results.
• Develop a growth marketing strategy and inform our customer-facing experience across acquisition and retention.
• Develop a go-to-market plan for business launch, including budget, forecast, efficiency targets, and channel and partner selection.
• Collaborate with functional units to forecast and plan company revenue growth.
• Build dashboards for measuring and sharing results on business critical KPIs related to growth
• Motivate, mentor, and enable your team of product marketing and performance marketing, while developing a long-term plan for team structure and growth
• Oversee all aspects of product and performance marketing nationwide, including awareness, consideration, acquisition and retention
• Leverage your extensive experience of developing data-driven strategies and tactics to maximize opportunities.
• Generate regular markets report and insights to lead business strategic next action.

Requirements

• 3-5 years of experience performance-based growth marketing, preferably in Fintech / Banking
• Both a strong strategic thinker, with the ability to translate quantitative and qualitative data / insights into strong marketing strategies, and a highly organized doer, with a data-driven mentality and a bias towards action.
• Top-notch analytical skills with a proven ability to work through data to find opportunities and actionable insights that are not readily apparent and clearly communicate them to a diverse set of stakeholders in a way they will understand.
• Experience building, leading, and managing a team of direct reports.
• Must have firsthand knowledge of agents -aggregator channel of distribution
• Previous experience in Head of Marketing role, preferably in Fintech or Banking.
• Bachelor's Degree qualification.