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Cam is a Nigerian dairy company that aggregates raw milk from settled pastoralist communities and processes it into nutritious dairy products.
Role Summary:
Câm is a customer-obsessed company that is leading the way in developing locally sourced high-quality fresh dairy products. We are looking for a self-starter that is committed and passionate about our purpose, ambition, and values to help launch our first products and build our brand and customer loyalty.
Responsibilities include:
Drive B2C acquisition and retention
Build multi-channel marketing campaigns together with your team to drive brand sentiment and user growth
Develop and execute marketing plans and growth objectives that drive incremental sales and profits
Leverage customer insights to influence brand strategy and graphic identity
Manage and improve online content, considering SEO and Google Analytics
Set-up, manage and monitor the day-to-day performance of paid acquisition campaigns across multiple channels – SEM and social channels
Monitor SEM health via Google Analytics, Google Webmaster Tools, and related software & reporting tools
Forecast sales performance trends and act proactively to increase our market segment
Collaborate with the CEO to develop strategic marketing initiatives that increase the number of subscribers
Own B2C Customer Journey from acquisition to retention
Own (build and manage) all social media platforms
Analyse and optimise media spending around revenue and CAC objectives, focusing on data-driven tactics
Prepare reports showcasing ad performance and share insights on current and future tests
In charge of all B2C acquisition and retention metrics and reporting
Lead understanding of data sources & segmentation design to understand customer behaviour & needs
Supervise all creative content developing activities (image, videos, campaigns, etc.) based on data-driven analysis
Develop, build and lead a global customer-centric service infrastructure to support customers through their whole customer journey (acquisition, retention and support)
Skills and Attributes:
You have outstanding communication skills
You are passionate about lead generation, marketing automation and working with sales
You have excellent executive-level written and visual presentation skills
You have operational rigour combined with excellent business acumen, problem-solving, project management and analytical skills
You have team management experience with an ability to work across teams and influence senior leaders
You are creative and innovative and have demonstrated the ability to think out of the box and conceptualise creative campaigns that can drive positive brand awareness
You have a strong understanding of performance, data, and measurement landscapes, with demonstrated experience using data and trends to develop winning strategies
You have a strong focus on operational excellence and are able to introduce new performance measures, processes, and systems based on experience
You have excellent interpersonal skills, emotional intelligence, and cultural awareness
You have an analytical mind and the ability to synthesise knowledge, trends and feedback into actionable insights
You are Ready to Get Stuff Done (GSD). If something’s not happening fast enough, your gut instinct should be to pick up the phone, pound on doors, take a road trip or jump on flights, and relentlessly pursue your goal until it’s done.
You have a passion for social impact business models (creating a positive impact through your job!)
Extensive experience leading digital programs and driving digital innovation within the B2C space;
Role Requirements:
Degree in Business/Economics or STEM (Science, Technology, Engineering, Mathematics)
Proven ability to oversee marketing technology, customer journey, multi-touch attribution, and cross-channel ad sequencing;
A track record developing growth strategy either via SEO or paid Ads (Web, Video, SEM, Affiliate, Referrals)
5+ years of relevant experience gained in a marketing or management consulting role (experience in a start-up is a plus)
High proficiency using data analysis tools (e.g. Excel, SQL, R, Python, etc.)
Experience using Google Ads and/or Facebook Ads is a plus
Reporting lines: The Growth Lead reports to the CEO.
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