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  • Posted: Sep 20, 2021
    Deadline: Sep 25, 2021
  • Primera Africa Finance Group is a financial services firm that provides a range of services to clients across the African continent. Our goal is to provide bespoke financial solutions, in the most professional and efficient manner to meet our clients' individual needs. Such ambition requires the ability to understand the various peculiar needs of our clie...
    Read more about this company


    Group Head, Brand & Marketing

    Location: Victoria Island, Lagos
    Employment Type: Permanent

    Role Summary

    • The job holder will develop, plan and execute all company marketing strategies, branding and corporate communication leading the strategy management team in the development of long-range of strategic plans and objectives activities to achieve the company’s target market share and set goals.

    Job Description

    • Develop, update and implement the marketing strategy in line with the corporate strategy and key business objectives.
    • Review and update website content periodically for effective search engine optimization (SEO).
    • Develop the corporate communication and brand management strategy, policies, processes and guidelines and monitor implementation.
    • Prepare and execute the annual marketing plan and budget.
    • Monitor and report on key market trends and competitors’ initiatives to Sales and assist in the development of appropriate strategies to protect and enhance the company’s market share.
    • The Head Brand Marketing’s duty to lead the junior strategy management teams in the strategic development of bold ideas across the business.
    • Lead and coordinate all marketing activities including market research, pricing, sales, advertisement and promotion.
    • Coordinate the development and implementation of effective media/public relations and crisis management policies and processes.
    • Coordinate the development of appropriate research and monitoring programmes to track the organisation’s brand performance.
    • Oversee the design and production of marketing collateral and promotional programmes e.g. adverts, online campaigns, corporate websites.
    • Establish and maintain relationships with key internal and external stakeholders including media, public relations, branding agencies etc. to grow the reputation of the Company and Brands.
    • The Head Brand Marketing’s also engages and supports the business in numerous fronts in defining and refining business strategies with a specific focus on designing and implementing new strategic approaches, ideas, and processes that will grow the business and avail measurable results.
    • Ensure that all internal communications activities are properly integrated with the external communications, marketing priorities and strategies.
    • Monitor and evaluate the impact of company’s communication and marketing activities on the company’s reputation.
    • Review and report on the performance of the Marketing & Corporate Communications function against key performance targets to Sales.
    • Liaise with relevant stakeholders to develop a unique brand identity/ image that would create a lasting impression amongst employees, customers and the general public.
    • Work with the Sales, strategy and cross-functional teams to drive profitable growth and build brand equity for the company’s brands in assigned category.
    • Plan and manage public events (road shows, product launches, customer fora etc.) and conduct post evaluation and reporting for Management use.
    • Coordinate the production of corporate gift & promotional items, such as diaries and calendars.
    • Monitor and evaluate the impact of brand activities on the company’s reputation.
    • Develop, review and update company’s internal and external communications management policies and ensure all information dissemination tools (complimentary cards, website, product flyers, stationery etc.) adhere to the policy guidelines.
    • Manage the consistent and accurate delivery of key business messages with defined audiences.
    • Manage and comes up with strategies that inform the marketing, financial and channel planning for the business as well as target setting for weekly/quarterly/annual business plans.
    • Oversee all the activities of the webmaster and ensure the company’s website is fully operational at all times.


    • A minimum of B.Sc and a Master's Degree in Business Administration, Mass Communication, Management, or any other related business field
    • Minimum of 10 - 12 years of working experience in a Marketing preferably working as a Senior strategy manager in a fast paced and dynamic business environment.
    • Master's in Business Administration, Marketing or any other relevant discipline and a Membership of relevant professional body is desirable.

    Additional Information

    • Strong negotiating skills and knowledge of commercial agreements and frameworks.
    • Excellentnegotiation, interpersonal, negotiation,leadership and management skills.
    • Ability to deal with varied tasks and work under pressure to meet deadlines and targets.
    • Significant understanding of sales principlesand a proven ability at developing and implementing successful sales strategies.
    • Proven track record in managing company branding and communications systems.

    Method of Application

    Interested and qualified? Go to Primera Africa Finance Group on to apply

    Note: Never pay for any training, certificate, assessment, or testing to the recruiter.

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