General Manager - Universal Music Nigeria at Universal Music Group (UMG)

Requisition Number: UMG-5528
Location: Victoria Island, Lagos
Department: Business Strategy & Operations
Responsible to: CEO, Universal Music SA & Sub-Saharan Africa

Main Purpose of Role

• The primary focus is to provide leadership and guidance to the team within Nigeria & Ghana overseeing the growth, development, and ultimate success within this area during a period of high opportunity for the entertainment industry.
• Of additional key importance is the opportunity to drive and market local talent internationally through collaboration and partnership with the wider group.

Key Performance Areas
Strategic:

• Credible & reliable brand
• Develop & execute an impactful Rebrand PR Strategy
• Rebuild and manage relationships with internal and external stakeholders
• Strategic position for long term success
• To lead and guide the management team and staff to drive revenue, and wherever possible, total market growth
• Diversify the business opportunities (Brand deals and Live/Events)
• Develop local talent for domestic, regional, and global success
• increase local talent roster using innovative and aggressive strategies that resonate effectively in each relevant market
• Develop and carry through initiatives for local talent, both locally and internationally
• Increase market share both through encouraging short-term value add initiatives and importantly, strategic commercial / Digital planning across the region
• Drive regional success through encouraging and facilitating collaboration between regional Marketing / New business / commercial teams and their global colleagues where applicable
• Devise a relevant and impactful D2C strategy for Nigeria
• Provide expertise and assistance with regional / territory specific partner management to augment the efforts of the local teams.
• Critical participation in building local infrastructure
• Participation in local industry bodies
• Relationship management with public and private sector stakeholders
• Break Artists
• Break international artist in market
• Break local artist internationally

Governance:

• Ensure compliance with all UMG policies and procedures.
• Develop skills of management team through mentoring and coaching.
• Be prepared to adapt job, role, and requirements to suit an ever-changing music landscape.

Person Specifications
Essential / Strongly Preferred:

• Established & extensive network within the media/entertainment industry.
• Strong track record in organisational / operational management
• Highly experienced strategic executive, proven track record of implementing highly effective strategic business & marketing partnerships.
• Experience of overseeing brand and branded content creation and working with talent from all caveats of the entertainment industry.
• Prior demonstrable experience of operational leadership and people management within a growth business.
• Experience of running innovative marketing campaigns (with success at incorporating digital activity), breaking & developing new talent as well as a proven successful track record of working within a large media/entertainment organisation.
• Experience of effectively managing budgets to minimise financial spend within projects and maximising profits.
• Experience of leading the creation of videos and other additional content, including briefing creative agencies.

Key Skills:

• Excellent, confident communications skills.
• A creative thinker.
• Ability to challenge conformist thinking within a rapidly changing and evolving marketplace.
• Solid and proven commercial acumen.
• Excellent people-management skills.
• The ability to delegate, advise and encourage.
• A recognised team player – trustworthy, reliable, confident, in addition, a recognised innovator.
• Focussed on deadlines and targets.
• Ability to work under pressure.