Digital Marketing Strategist at Ultimus Holdings

RESPONSIBILITIES

• Build, plan and implement the overall digital marketing strategy
•  Stay up to date with latest digital trends, technology and best practices.  Manage all digital marketing channels.
•  Prepare and manage digital marketing budget
•  Oversee all the company's social media accounts
• Manage and improve online content, considering SEO and Google Analytics
•  Monitor competition and provide suggestions for improvement
• Manage AdWords and other paid channels
•  Set targets and build strategies to help achieve them
•  Develop and implement campaigns to better lead quality and beat the competition
• Perform data analysis around web traffic and other key metrics
•  Monitor ROIs & KPIs, and set up mechanisms to measure multiple campaigns across many online channels
•  Draw meaningful conclusions from campaign data and identify potential opportunities for improvement
• Communicate with team members on campaign developments, timelines, and results.

REQUIREMENTS

• At least 3 years of experience as a Digital Marketing Strategist or similar role and experience in developing and implementing digital marketing strategies
•  Good knowledge of different digital marketing channels
•  Good knowledge and experience with online marketing tools and best practices
•  Experience with SEO/SEM, Google Analytics and CRM software
•  Critical thinker, pro-active foot soldier, excellent communicator, formidable team player and problem-solver
• Good time-management skills
• Great interpersonal and communication skills
• BSc degree in Marketing, Digital technologies or relevant field.