Digital Marketing Strategist at a Real Estate Devlopment Company

ROLES

• Deliberate planning, strategy and goal setting
• Development of brand awareness and online reputation
• Content management (Social media and website)
• SEO (search engine optimization) and generation of inbound traffic
• Cultivation of leads and sales
• Reputation management

TECHNICAL SKILLS REQUIRED FOR THE JOB ROLE

• Social Media, Interactive, Web and Public Relations skills.
• Superior knowledge of web platforms such as WordPress.
• Strong knowledge of HTML, PHP.
• Knowledge of online technology, particularly blogs, social networks, virtual worlds, mobile and other emerging trends- including but not limited to Facebook, Twitter, Foursquare, Instagram and Pinterest.
• Superior knowledge of Social Media landscapes, networks, toolsets. Strong communication, research, presentation and creative skills.
• Copywriting
• Design (Graphics and Videos)
• Analytics
• Budgeting
• Knowledge of Adobe Creative Suite, especially Photoshop.
• Full knowledge of MS Office required, including Excel, PowerPoint, and Word.

COMPETENCIES / REQUIREMENTS FOR THE ROLE

• Customer Service / Community Engagement
• Excellent Writing blogging and proofreading ability Skills
• Must be creative and be able to think outside of the box.
• Experience of developing strategies across social media and digital marketing areas
• Experience in outreach, Social media, Digital Marketing, buzz building and building sustainable communities.
• You have to be a social media power user and have a proven background building a quality online following for a business.
• Experience using social media analytics tools and the ability to tweak marketing strategies based on findings.
• Creative skills for contributing new and innovative ideas
• Ability to create cutting-edge social media and digital marketing content.
• Experience with social advertising platforms such as LinkedIn, Facebook, Twitter & YouTube
• Experience of managing website content
• Strong organizational skills and communication skills a must.
• Ability to work well under pressure and meet deadlines
• Capacity to prioritize and work on multiple projects
• Ability to work independently and flexibly
• Proactive and resourceful with a ‘can-do’ attitude

Cover letter should describe your ability, capability and competency to efficiently and successfully manage each of the Task (Web Management and Social Media Management) separately on a page or half page for each description.