Digital Marketing Specialist at uLesson

Key Responsibilities

• Plan and develop creative digital marketing growth strategies.
• Implement digital marketing campaigns/strategies via Pay-Per-Click (PPC), Search
• Engine Marketing (SEM), Search Engine Optimization (SEO).
• Provide reports and analysis to company management to demonstrate effective return on investment (ROI).
• Measure and evaluate KPIs of all digital marketing campaigns to Identify trends and insights.
• Collaborate with the product and technology team, alongside the distribution and marketing team to develop and monitor strategic marketing and initiatives.
• Analyse and report on the performance and efficiency of campaigns.
• Conduct market research and analyse trends to identify new market opportunities.
• Write, proofread, and edit creative and technical content across different mediums.
• Work closely with external agencies and vendors to execute marketing programs.
• Stay current with new web technologies and digital marketing trends and implement these new technologies in developing and updating current campaigns to include new information.
• Research new online media opportunities that may benefit the business including mobile, social media, development of blogs and forums.

Requirements

• A Bachelor's Degree in Marketing, Information Technology, or any related field.
• Minimum of 3 years work experience in digital communications and marketing or a similar role.
• Working knowledge of managing SEO/PPC/SEM campaigns.
• Knowledgeable in identifying target audiences and devising digital campaigns that engage, inform and motivate.
• Good knowledge of website analytics tools (i.e. Google Analytics, Net Insight, Omniture,
• Web Trends and working knowledge of ad serving tools (i.e. DART, Atlas).
• Proficient use of Microsoft Office Tools- Adobe Photoshop, Corel Draw, MS Word, MS
• Excel, MS PowerPoint, etc.
• Proficient with Google Analytics, Facebook Ads Manager, Google Ads.
• Strong analytical and problem-solving skills.
• Excellent verbal and written communication skills.

Remuneration
N400,000 monthly