Digital Marketing Specialist at SIMS Nigeria Limited

Job Description

• Perform on-page SEO
• Front end website content management (publish articles on client blog page)
• Email newsletter set-up
• Ad manager (Facebook, Instagram, YouTube, Display, Search, PPC)
• Site analytics, metrics and campaign reporting
• Audience research
• Pay Per Click (PPC) and Search Ad campaign creation and management on Google Search & Search networks as per client goals.
• Display & Video Ads campaign creation and management through Google Display Network & Youtube as perclient goals.
• Social Media advertising/ Daily promotions across Facebook, Instagram, Twitter & LinkedIn as per client goals.
• Manage and continually optimize paid search, content, display, and other online advertising campaigns as per client goals.
• Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search as per client goals.
• Provide oversight, manage, and be able to generate monthly client reporting for all major metrics, goals tracking, revenue tracking, and other paid media initiatives.
• Bid management, placement optimization, keyword research and expansion, quality score monitoring and enhancement, ad copy testing, and build-out of new campaigns.
• Daily, weekly and monthly tracking of key performance metrics for individual campaigns.
• Google my Business registration and verification of clients’ accounts.
• Google my Business profile management and post updates.
• On-Page and Off-Page SEO optimization of client websites (primarily WordPress).
• Develop, implement, and manage clients' web audit requests.
• Create customized & targeted SEO solutions to maximize the effectiveness of search campaigns.
• Conduct keyword research, competitive analysis, content optimization, meta-tag creation, backlink development, and other SEO-related activities.
• Monitor and report on metrics such as keyword ranking, the effectiveness of site optimization, etc.
• Design and implement direct email marketing campaign.

Required Experience / Qualifications

• Bachelor's Degree / HND qualification with a minimum of 3 years work experience.