Digital Marketing Specialist (Lifestyle Company) at Brand7Ps Communications Limited

Job Summary

• The Digital Marketing Specialist will be responsible for setting up, implementing and managing the company’s digital marketing activities, programmes and strategies to increase traffic acquisition and conversion via digital channels, and boost e-commerce sales.
  He/she will help in the planning, execution and optimization of online marketing and e-commerce efforts as well as promotion of products and services through various digital channels.
  The successful candidate will work closely with the internal marketing team and the external digital agencies to achieve specific company objectives set by the Management such as; increasing digital sales, lead generation, brand engagement, and conversions.

Job Description

• Responsible for customers' acquisition, engagement and retention leveraging on all digital platforms. Champions traffic acquisition and conversion using all digital marketing tools
• Maintain company's social media presence across all digital channels and grow followers on Facebook, Twitter, LinkedIn, Instagram, and YouTube
• Maintain a strong online company voice through social media. Plan and execute promotions using digital
• Measure site traffic, identify and evaluate new technologies and optimize marketing campaigns, email marketing, social media, and display & search advertising using web analytics tools.
• Create social media marketing strategy and campaign by creating the content idea, budget planning, and implementation schedules.
• Manage digital advertising campaigns (SEM, Display, Social, Programmatic)
• Manage SEO campaigns.
• Set up conversion, pixel, and event tracking on the website and across various digital platforms.
• Conduct research on market trends, brand’s audiences and competitors, and end-to-end consumer journey to drive engagements and conversions
• Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, Google Console, WebTrends, etc.)
• Website optimization and website content management system using WordPress, HTML, CSS, C++, Java Script
• Analyze digital marketing analytics reports and share insights with the team to develop optimization plans
• Stay abreast of emerging digital tools and platforms, digital marketing trends, new technologies, and share insights with the rest of the team.

Qualification and Experience

• A minimum of First Degree in Marketing, Business Administration, Mass Communication, Computer Sciences or in a related field preferred 
• Minimum of 2 years’ relevant experience in digital marketing, CMS, web design, graphic design and video editing
• Knowledge in key areas of marketing (SEO, social media, content marketing, email marketing, PPC, SEM, e-commerce and web analytics)
• Perfect knowledge of web analytics tools (e.g. Google Analytics, Google Console, WebTrends)
• Professional use of Adobe Photoshop, Adobe Illustrator, Adobe Aftereffect, and Canva to create images and designs
• Excellent knowledge of website optimization using CMS, HTML, CSS, C++, Java Script,
• Highly creative with experience in identifying target audiences, media vehicles and devising media campaigns that engage, inform, educate and motivate
• Experience with social media management systems like Hootsuite
• Good communication and interpersonal relationship skill
• Excellent knowledge of MS office and content marketing skill
• Can do attitude, goal-getter, a team player and hungry for success.

Salary
N1,800,000 - N2,400,000 annually